Loading...
SeniorFull-timeRustAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Creative Director for Performance Marketing to join LinkedInβs Creative team. This role focuses on revolutionizing creative processes using AI and leading the development of high-performing marketing assets.
Key Responsibilities
- βArchitect the process and tools required to create marketing assets at scale, meeting a high bar for quality & effectiveness.
- βTest and onboard new creative technology to ensure rapid, efficient, and effective production processes.
- βStay curious about new technologies, platforms, and potential partners that would accelerate our way of getting work done.
- βBring an attitude of rapid iteration and learning, cycling through the test, deploy, and learn process with increasing speed.
- βBuild and deliver high-performing marketing collateral for use in social, display, in-app, and email marketing campaigns.
- βPartner with operations and reporting teams to understand the efficacy of existing marketing, informing strategies for iterative testing.
- βDefine and take goals for creative impact and effectiveness, leading measurement of the value of creative as a growth lever for LinkedIn.
- βWork with internal technology teams to define our approach to asset management, personalization, and data feedback loops.
- βAct as an internal thought leader on the best practices for creative, documenting and distributing the themes we see in creative tests across teams.
- βPartner with our brand and creative teams to ensure that high standards of quality and brand safety are maintained.
- βLead with curiosity, getting deep into performance analytics, research data, and experiment results to personally understand how creative is performing.
- βPartner with other creative team members to share best practices, distribute work, communicate timelines, and review work.
- βAdhere to brand guidelines and marketing briefs, using a toolkit to creatively express the message for each channel & objective.
Free to sign up. Takes 30 seconds.
