Sr. Solutions Marketing Manager - LinkedIn Marketing Solutions at LinkedIn3

LinkedIn3

New York, NY, us·15h ago

SeniorFull-timeRustGit

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Video Marketing Strategist to join LinkedIn's Solutions Marketing team. This role focuses on building compelling positioning and foundational messaging for core video solutions, helping to shift customer perception and behavior.

Key Responsibilities

→Lead the strategic build and execution of end-to-end GTM and multi-channel marketing campaigns for our highest priority product solutions
→Develop clear, on-brand messaging and positioning for our solutions that provides the foundation of product marketing for outbound communication via multiple channels
→Build foundational narratives and playbooks at the solution-level that simplifies our product suite into consolidated frameworks that solve key outcomes for our customers
→Partner with executive leadership, cross-functional stakeholders and production agencies to develop tentpole event keynotes and activations
→Partner with research and PM/PMM teams to develop customer research and/or harness insights and data to articulate the reasons to believe in our advertising solutions
→Collaborate with Sales to identify needs that will help enable the field team and grow the business
→Be the voice and guide the strategy for any XFN or cross-marketing activations that involve priority product stories
→Create programming and keynotes for marquis events that further our product messaging in market with key audiences

Requirements

✓Strong storyteller with the ability to develop compelling narratives that connect LMS solutions to customer needs
✓Deep understanding and expertise in media and advertising, with strong experience working in ad tech
✓Strong organizational skills and cross-functional collaboration abilities
✓Experience in building and executing GTM and multi-channel marketing campaigns
✓Experience in developing customer research and harnessing insights and data
✓Experience in creating programming and keynotes for marquis events
✓Experience in working with production agencies and cross-functional stakeholders