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SeniorFull-timeRustGoAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Marketing Operations Manager to join our team and help scale our go-to-market engine. This role focuses on managing the marketing tech stack and ensuring data accuracy to drive measurable impact on pipeline and revenue.
Key Responsibilities
- →Work with the Marketing team to execute successful multi-channel marketing campaigns and nurture flows intended to engage and convert clients and prospects.
- →Analyze campaign performance and marketing data to measure effectiveness and identify opportunities for improvement.
- →Develop and present clear reporting, dashboards, and insights that guide decision-making across marketing and leadership.
- →Lead the development of cross-channel lifecycle marketing strategies to drive engagement and retention throughout the customer journey.
- →Collaborate with Sales Ops and Demand Generation to align workflows, data, and reporting with pipeline objectives.
- →Own and optimize the marketing tech stack (Marketo, Salesforce, and related systems), ensuring seamless integrations and performance.
- →Manage lead and account scoring, attribution models, routing processes, and lifecycle marketing programs.
- →Maintain high data integrity through ongoing enrichment, cleansing, and governance.
- →Build and evolve marketing processes and frameworks that support scalability, automation, and operational excellence.
- →Identify and evaluate emerging technologies and AI tools to drive process efficiency, personalization, and analytics.
- →Develop and own the long-term marketing operations roadmap, aligning systems, data strategy, and processes with overall go-to-market objectives.
- →Troubleshoot technical issues and work with vendors or IT to resolve root causes efficiently.
Requirements
- ✓4–6 years of marketing operations experience in a fast-growing B2B or SaaS environment.
- ✓Deep expertise in Marketo and Salesforce (required).
- ✓Strong analytical skills with the ability to work with complex datasets and build actionable reports.
- ✓Experience with multi-touch attribution, lead lifecycle management, and marketing data governance.
- ✓Proven success improving business and system processes across cross-functional teams.
- ✓Experience developing marketing operations strategy and driving cross-functional alignment across Sales, RevOps, and Product
- ✓Solid understanding of leading marketing technology solutions and integrations.
- ✓Excellent organizational and project management skills, with the ability to balance multiple priorities.
- ✓Experience managing vendors, agencies, or martech budgets.
- ✓Familiarity with AI, automation, and analytics tools (e.g., Looker, Tableau, Power BI) is a plus.
- ✓Comfortable working autonomously in a fast-paced, evolving environment.
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