Director, Performance Marketing at Loopio

TAKE YOUR CAREER TO NEW HEIGHTS WITH LOOPIO! 🚀✨ Loopio is looking for a data-driven go-to-market leader to join the Marketing organization as Director, Performance Marketing. You’ll develop innovative programs and data-driven campaigns collaborating with brand, product marketing, content, digital, alliances, and RevOps. You'll be a key driver of our growth strategy, sitting at the intersection of marketing, sales, and revenue operations. Reporting to the Sr. Director, Growth, you'll work closely with cross-functional partners. Your primary focus will be to build and execute campaigns that fuel our pipeline and accelerate our mission of helping companies shine in every response. 💻 What You’ll Be Doing - Develop and own the demand-generation strategy, setting vision, goals, metrics, and roadmaps for multichannel campaigns (digital, events, paid media, partners, etc.). - Lead the execution of integrated campaigns to attract, nurture, and convert prospects (awareness to MQL to SQL), collaborating closely with Content, Product Marketing, and Sales Development. - Partner with Sales Leadership and Revenue Operations for alignment on target markets, buyer personas, lead scoring, qualification criteria, and hand-off processes. - Oversee marketing automation, CRM integration, attribution modelling, and analytics to measure performance, pipeline contribution, CPL/CPA, and optimize ROI continuously. - Manage budget, forecasting, and resource allocation for demand generation, optimizing spend across channels and geographies, and reporting results to senior leadership. - Lead, mentor, and build a high-performance demand generation/growth team, setting clear KPIs, driving process improvement, and fostering a culture of testing and learning. - Directly own the holistic growth engine, encompassing performance marketing (paid acquisition), and lifecycle marketing, setting the integrated growth standard. - Stay current on industry trends, emerging technologies (e.g., ABM, AI in marketing), and the competitive landscape to ensure differentiation and innovation in growth and acquisition strategies. ✨ What You’ll Bring to the Team - You have an innate sense of urgency and accountability, and can model this tempo for your team and the broader organization. - 10+ years in demand generation/acquisition marketing, with 5+ years in a B2B leadership role responsible for pipeline and revenue. - Proven track record of scaling demand-generation programs and consistently delivering aggressive growth targets in a B2B/SaaS environment. - Expertise in digital channels (paid media, SEO, email, etc.), marketing automation (HubSpot), and CRM platforms (Salesforce/HubSpot CRM). - Deep analytical skills covering attribution, ROI, forecasting, performance optimization, and high fluency in metrics and funnels. - Strong knowledge of ABM, lead scoring, segmentation, and buyer-journey optimization. - Excellent cross-functional leadership, stakeholder management (especially with Sales/RevOps), and communication skills. - Enjoys leading from the front and raising the standard for execution in a scale-up environment. Where You’ll Work 📍 - Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from. - Our employees (or Loopers, as we call ourselves!) live and work in 🇨🇦 Canada (British Columbia and Ontario), 🇬🇧 London, and 🇮🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru). - The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).  - We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you! - You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work 🙇🏾 during the workday - We encourage asynchronous collaboration to effectively work as a global #OneTeam! Why You’ll ♥️ Working at Loopio - Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice [Upgrade to PRO to see link] for our 1:1s and performance conversations   - You will have the opportunity to elevate 🪄 your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact. - We offer a wide range of health and wellness benefits [Upgrade to PRO to see link] to support your physical and mental well-being, starting day 1️⃣ with Loopio. - We’ll set you up to work remotely with a MacBook laptop 🍏, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.   - You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment. - Participate in 🎤 townhalls, AMA (Ask-Me-Anything), and quarterly celebrations to celebrate the big wins and milestones as #oneteam! - Our four active Employee Resource Groups [Upgrade to PRO to see link] offer opportunities for employees to learn and connect year-round.  - You’ll be a part of an award-winning workplace 🏆with an opportunity to make a big impact on the business. Questioning your qualifications? Read this ‼️ Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups.  Whether or not your experience ✅ checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table. AI in Recruitment 👩🏻‍💻 At Loopio, we leverage  artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, transcription and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI  serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both  an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions  solely made by our team. We continuously review and refine our hiring practices to align with  industry best practices and evolving legal guidelines AI Usage in Interviews 🤖 The Loopio interview process is designed to help us better understand your professional experiences, as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment, we expect candidates to refrain from using AI-generated content to produce responses to our interview questions during the live interview, as our goal is to evaluate your own knowledge and problem-solving abilities - not those of an AI assistant. If AI-generated responses are identified during the interview, Loopio reserves the right to disqualify candidates from the interview process. For specific roles that include a take-home assignment, our AI Interviewee Policy allows the use of AI for initial support; however, the final submission must be a true reflection of your personal insights, skills and decision-making. Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team ([Upgrade to PRO to see contact]) should you require accommodations at any point during our virtual interview processes.