Technical Product Marketing Manager at Lumafield

About the Role

We are looking for a Technical Product Marketing Manager to bridge the gap between cutting-edge technology and compelling storytelling at Lumafield. This role involves developing messaging, creating technical content, and driving go-to-market strategies that educate and inspire engineers, product creators, and manufacturing executives.

Key Responsibilities

• →Develop and refine value propositions, messaging, customer personas, and competitive positioning for Lumafield’s X-ray CT scanners and AI-powered analysis software
• →Plan and execute product launches, including product positioning, illustrative scans, and impactful web copy, white papers, and videos
• →Own assigned vertical market segments, driving market sizing and analysis and partnering with sales
• →Collaborate with product management, content marketing, and growth marketing teams to identify target audiences and content needs
• →Create informative, well-targeted technical content from beginning to end
• →Conduct research, generate demo scan assets, and produce white papers, blog posts, and videos
• →Meet with customers to understand their interactions with our marketing program and lead the development of case studies and customer stories
• →Conduct competitive analysis and serve as an in-house expert on related companies and technologies