Loading...
ManagerFull-time
Salary Range
$70,720 - $95,680 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Demand Generation Manager to develop the strategy and architect our program at Lyft. This role focuses on scaling our Self Serve business by managing a substantial paid media budget and working across diverse verticals like healthcare, education, and transit.
Key Responsibilities
- →Define, own, and execute our end-to-end demand generation strategy across the customer lifecycle
- →Partner with an agency to scale proven channels while building new abilities to increase lead volume
- →Synthesize marketing insights to inform full-funnel creative and messaging
- →Partner with Sales to translate insights into high impact, scalable B2B strategies
- →Collaborate with Product to optimize the customer experience from lead capture to first ride
- →Build comprehensive nurture programs, including email marketing and segmentation strategies
- →Implement lead scoring and qualification frameworks to improve funnel efficiency
- →Partner with internal teams to implement marketing technology for personalized campaigns
- →Track and optimize key funnel metrics such as MQLs, SQLs, conversion rates, and pipeline contribution
Requirements
- ✓5+ years of experience in demand generation, performance marketing, or similar area
- ✓2+ years of experience in B2B marketing with demonstrated success driving measurable outcomes
- ✓Proven experience managing paid media budgets and optimizing return on investment
- ✓Experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce)
- ✓Strong analytical capabilities with data-driven marketing experience
- ✓Track record of A/B testing and campaign optimization
- ✓Ability to partner cross-functionally with creative and data teams
- ✓Exceptional written communication skills and strong cross-functional collaboration abilities
- ✓Entrepreneurial mindset with bias toward action in fast-paced environments
- ✓Excel proficiency required, SQL a plus
Benefits
- ★Extended health and dental coverage options, along with life insurance and disability benefits
- ★Mental health benefits
- ★Family building benefits
- ★Child care and pet benefits
- ★Access to a Lyft funded Health Care Savings Account
- ★RRSP plan with company match
- ★Flexible paid time off policy
- ★Paid parental leave
- ★Subsidized commuter benefits and Lyft ride credits
Free to sign up. Takes 30 seconds.
