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ManagerContractGitAI
Salary Range
$81,600 - $110,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Brand Manager to join Lyra Health, a leading provider of mental health solutions for employers. The Brand Manager will be at the forefront of building and evolving the Lyra Wellbeing brand identity.
Key Responsibilities
- →Brand Oversight: Coordinating and overseeing the branding of Lyra Wellbeing marketing and communications across all touchpoints, ensuring consistency and impact.
- →Brand Enhancement: Collaborating closely with Lyra Health creative teams to continuously improve and enhance branding across the entire Lyra Wellbeing suite.
- →Global Brand Liaison: Acting as the primary Lyra Wellbeing branding point of contact for our global subsidiaries and licensees, ensuring brand integrity worldwide.
- →Customer Engagement: Building and developing innovative customer communications systems to increase awareness and engagement with Lyra Wellbeing services.
- →Cohesive Customer Experience: Working alongside the Member Marketing Manager to ensure a cohesive and seamless experience for all customers across the marketing funnel.
- →Product Promotion: Collaborating with the Product team to ensure timely communication and effective promotion of key new releases and updates.
- →Data-Driven Strategy: Partnering with the Marketing Insights Executive to leverage data, trends, and market analysis, shaping impactful marketing and content decisions.
- →Local Market Adaptation: Adapting brand messaging and/or strategy to suit the nuances and specific needs of local markets.
Requirements
- ✓4+ years of experience in brand development or brand management.
- ✓Proven experience creating new workflows and processes from scratch.
- ✓Experience in managing multiple stakeholders and projects simultaneously.
- ✓Experience in the healthcare industry is advantageous.
- ✓Excellent verbal and written communication skills.
- ✓Solid knowledge of core digital organic marketing channels (SEO, social media, web, etc.).
- ✓Resourceful, creative, and flexible, with a self-motivated, initiative-taking, committed, and self-confident approach.
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