Campaign Manager, Growth Marketing at Lyra Health

About Lyra Health Lyra Health is the leading provider of mental health solutions for employers supporting more than 20 million people globally. The company has delivered 13 million sessions of mental health care, published more than 20 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions. Responsibilities • Campaign Planning & Execution: • Build and run multi-channel demand generation campaigns spanning email, paid media, content syndication, webinars, and direct mail • Manage the campaign calendar: brief, build, launch, optimize, and report on programs from start to finish • Activate campaigns around key moments including Mental Health Awareness Month, our annual State of Workforce Mental Health report, and major industry events • ABX Support: • Execute account-based campaign plays in coordination with the ABX Manager, using 6sense intent signals to personalize outreach for key segments • Build account-level campaign sequences in Marketo and align with Sales and BDRs on follow-up timing and handoffs • Performance Tracking & Reporting: • Track campaign performance in Salesforce — MQL/MQA volume, pipeline sourced, pipeline influenced • Maintain campaign dashboards and contribute to weekly, monthly, and QBR reporting with clear, accurate data • Conduct post-campaign analysis and bring forward actionable recommendations to improve results over time • Cross-Functional Collaboration: • Work with Product Marketing to ensure campaign messaging aligns with positioning and resonates with CHRO, CPO, and Benefits & Total Rewards audiences • Partner with Field Marketing and Events to build campaign activations around events that convert engagement into pipeline • Serve as the campaign point of contact for Sales and BDR teams, keeping them informed on active programs and incorporating their feedback on lead quality • Content & Asset Coordination: • Brief, project-manage, and QA campaign assets: landing pages, email sequences, paid ad copy, and nurture tracks • Help repurpose event and research content into ongoing demand generation programs Qualifications • BA/BS degree or equivalent • 5+ years of B2B marketing experience with meaningful exposure to demand generation or campaign execution — you can point to programs you ran and results you drove • Hands-on experience with Marketo and Salesforce — you're comfortable building programs and pulling performance data without heavy ops support • Familiarity with 6sense or Demandbase for intent-based targeting and account prioritization • Creative instinct with a performance mindset — you can brief and pressure-test campaign assets (emails, ads, landing pages) for both message clarity and visual impact, and you know the difference between creative that looks good and creative that converts. Bonus if you can write a compelling subject line or headlines yourself. • Solid analytical skills — you track what you launch, know what the numbers mean, and can clearly communicate performance to your team and stakeholders • Strong project management habits — you can manage multiple campaigns at once, hit deadlines, and keep cross-functional partners aligned • Clear written communication — you can translate a product message into email copy or ad creative that actually speaks to a buyer Preferred Qualifications • Experience marketing to HR, Benefits, or People Operations audiences • Familiarity with the employee benefits or HR tech landscape • Experience in a B2B SaaS or health tech environment • Exposure to ABX or account-based campaign tactics "We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law. By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra.  We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR.  Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives.  If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form.  This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [Upgrade to PRO to see contact]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."