Marketing Manager at Lyra Health

About Lyra Lyra Health is the leading provider of mental health solutions for employers supporting more than 20 million people globally. The company has delivered 13 million sessions of mental health care, published more than 20 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions. The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to drive brand visibility, customer acquisition, and sales funnel generation within the Indian market. This role requires expertise in market analysis, competitor research, and the ability to craft and implement impactful online and onsite marketing campaigns that resonate with local employer needs. Working Hours and Flexibility Working Hours: 42.5 hours per week. Schedule: 5 days a week. Hybrid Work: Hybrid working can be considered as per the needs of the job. Core Responsibilities • 1. Market & Competitor Analysis • Conduct in-depth market research to identify industry trends, market demands, and specific growth opportunities within the Indian corporate wellness landscape. • Analyze competitors’ strategies, strengths, and weaknesses to provide actionable insights for competitive positioning in the region. • Prepare regular reports and strategic updates on market developments and the competitive landscape to inform leadership decisions. • 2. Marketing Strategy & Brand Stewardship • Develop and execute integrated marketing strategies that align with business goals to maximize market share and customer engagement. • Oversee the creation of localized marketing content (e.g., digital ads, blogs, whitepapers, brochures) that aligns with the Lyra brand voice while appealing to the Indian market. • Ensure consistency of branding across all channels, including online platforms, onsite events, and customer communications. • 3. Campaign Planning & Execution • Design and implement multi-channel online and onsite marketing campaigns to drive brand awareness and lead generation. • Manage digital marketing initiatives, including SEO, SEM, social media, email marketing, and paid advertising (Google Ads, LinkedIn Campaigns). • Plan and oversee onsite events such as trade shows, product launches, and clinical workshops to engage potential HR and Benefits leaders. • Track, measure, and optimize campaign performance using KPIs and ROI analysis. • 4. Sales Funnel & Lead Lifecycle Management • Develop strategies to attract, nurture, and convert leads into qualified sales opportunities. • Work closely with the Sales and Customer Success teams to align marketing activities with sales objectives and enhance the lead-to-customer conversion process. • Utilize CRM tools (Salesforce/HubSpot) to manage the lead lifecycle and ensure data-driven coordination between teams. • 5. Contribution to Business Development • Local Growth Advocacy: Directly contribute to expanding the local business by identifying high-potential sectors and tailoring marketing outreach to address specific local pain points. • Sales Enablement: Create powerful sales collateral and case studies that help the commercial team demonstrate the ROI of Lyra's model to local prospects. • Market Intelligence for Sales: Support the business development team with localized data and "talking points" derived from competitor research. • Expansion Strategy: Provide marketing support for the launch of new service features or acuity care pathways in the Indian market to ensure rapid adoption and revenue growth. • 6. Data-Driven Insights & Optimization • Use analytics tools (Google Analytics, SEMrush) to evaluate the performance of marketing initiatives and drive data-backed decision-making. • Provide strategic recommendations to improve marketing efficiency, reducing customer acquisition costs while increasing lead quality. Requirements and Qualifications • Qualification: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is highly preferred. • Experience Level: 5–8 years of experience in marketing, including strategy development, campaign execution, and market research. • Specialized Experience: Proven track record of managing successful B2B marketing campaigns, preferably within the healthcare, EAP, or HR-tech sectors. • Technical Skills: Expertise in digital marketing platforms (Google Ads, Facebook/LinkedIn Ads) and CRM tools (Salesforce/HubSpot). About You • Clinical & Business Acumen: Exceptional understanding of the mental health sector and the ability to translate clinical effectiveness into compelling business value propositions. • Problem Solver: Highly analytical with superior problem-solving skills, capable of navigating intricate market challenges independently. • Autonomous & Accountable: Able to work independently to execute marketing plans while ensuring alignment with global standards and local business goals. • Detail-Oriented: Meticulous attention to detail, ensuring accuracy in data reporting, brand consistency, and campaign execution. • Communicator: Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly to diverse stakeholders and potential clients. • Proactive & Adaptive: Strong continuous improvement mindset; always seeking opportunities to innovate and refine marketing processes in a fast-paced environment. • Organized: Highly organized with an exceptional ability to plan, prioritize, and manage high-volume campaign cycles and deadlines under pressure. • Collaborative: A strong team player who collaborates effectively with Sales, Clinical, and Product teams to achieve the highest care outcomes and business growth. Miscellaneous • Upholding Lyra Values: Demonstrate Lyra’s core values of clinical excellence, innovation, and empathy in all marketing initiatives and team interactions. • Task Ownership: Ensure all allotted marketing and administrative tasks are performed with high precision and within agreed-upon timelines. • Process Optimization: Proactively identify gaps in the marketing-to-sales handoff and propose solutions that enhance lead quality. • Workshop & Event Support: Participate in and support the delivery of onsite/online workshops and represent Lyra at professional conferences. "We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law. By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra.  We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR.  Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives.  If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form.  This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [Upgrade to PRO to see contact]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."