Marketing Operations Manager at Lyra Health

About Lyra Health   Lyra Health is the leading provider of mental health solutions for employers supporting more than 20 million people globally. The company has delivered 13 million sessions of mental health care, published more than 20 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions. About the Role: Lyra Health is looking for a detail-oriented and technical Marketing Operations Manager to help us build and scale the engine behind our member and B2B engagement strategies. In this role, you will be the primary architect of our marketing technology stack, ensuring that our outreach is seamless, automated, and impactful. You will sit at the intersection of marketing and technology, transforming strategic goals into high-performing automated journeys that help our members access the care they need, and bring our capabilities to new customers. Responsibilities • MarTech Ownership: Manage the end-to-end member-facing marketing technology stack, including implementation, and ongoing integrations with internal databases. Serve as team SME and technical expert for B2B marketing tech stack, interfacing with growth marketing teams. • Campaign Automation: Build, maintain, and monitor all automated campaigns and lifecycle journeys, ensuring high deliverability and operational excellence. • Operational Coordination: Partner with IT, product, engineering, and operations teams to ensure all member-facing operations align with Lyra’s overarching security standards and brand governance. • Database Management: Oversee audience segmentation and data hygiene within the marketing automation platform to ensure highly targeted and personalized communications. • Performance Monitoring: Establish robust monitoring and alerting systems to identify and resolve any technical glitches or execution errors within automated workflows. • Campaign Optimization: Develop and document scalable processes for campaign execution, lead routing, and reporting to increase the efficiency of the broader marketing team. Qualifications • 8+ years of experience in marketing operations, revenue operations, or a technical marketing role. • Automation Power User: Expert-level proficiency in marketing automation platforms such as Braze, Marketo, or Salesforce Marketing Cloud. • Technical Proficiency: Strong understanding of data structures, API integrations, and how marketing tools interface with product backends. • Analytical Mindset: Exceptional troubleshooting skills with a "systems thinking" approach to solving complex operational challenges. • Attention to Detail: Uncompromising focus on quality control and testing in a high-stakes, member-facing environment. Preferred Qualifications • Experience in a HIPAA-compliant or highly regulated technical environment. • Basic knowledge of HTML/CSS for email template troubleshooting. • Certification in a major marketing automation platform (e.g., Marketo Certified Expert or Braze Certified Marketer). • Experience managing marketing operations for a B2B2C or healthcare-focused company. "We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.   By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra.  We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR.  Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives.  If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form.  This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [Upgrade to PRO to see contact]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."