Senior Lifecycle Marketing Manager at Maintainx

Maintainx

Raleigh, San Francisco, Miami, Toronto, Montreal·13h ago

SeniorFull-timeAI

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Lifecycle Marketing Manager to drive growth across the customer journey at MaintainX, a leading Asset and Work Intelligence platform. This role involves managing behavior-based lifecycle programs across email, in-app messaging, and web chat, partnering with Sales, Product Marketing, Product, and RevOps.

Key Responsibilities

→Own the end-to-end lifecycle journey for both PLG & Sales-Assisted motions
→Improve time-to-value, increase trial-to-paid, and drive PQL/MQL → opportunity
→Accelerate post-sales onboarding, activation, and adoption
→Own core programs: MQL nurture, PQL nurture, trial conversion, onboarding/activation, re-engagement, and expansion
→Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel
→Support launches & campaigns with coordinated email + in-app + web chat journeys
→Own lifecycle experimentation (A/B and multivariate testing)
→Own performance reporting for lifecycle campaigns

Requirements

✓5–7+ years in Lifecycle/CRM/Growth marketing in B2B SaaS
✓Proven ownership of pre-sales conversion and post-sales onboarding/adoption/retention programs
✓Strong experimentation + analytics chops
✓Hands-on experience with marketing automation and lifecycle tools (HubSpot required)
✓Experience with in-app tools (Pendo, Intercom) and web chat/conversational marketing
✓Comfortable with BI and reporting tools (Looker, Tableau, Google Data Studio)
✓Salesforce experience preferred
✓AI Fluency (Required): Daily user of AI tools, experience applying AI to creative generation, data analysis, or workflow automation