Senior Marketing Analyst at Marqeta

Marqeta is seeking a detail-oriented Senior Marketing Analyst to help transform data into actionable insights that optimize marketing performance and drive business growth. Reporting to the Marketing Analytics Manager, this role focuses on building scalable, trusted performance reporting–validating and enhancing datasets, creating and managing self-serve dashboards, and uncovering insights that improve pipeline and spend efficiency. You’ll partner closely with Integrated Marketing, Demand Gen, MarketingOps, Web Strategy, and RevOps to ensure consistent, accurate reporting across the customer journey and deliver insights that inform marketing strategy and execution. We work Flexible First. This role can be performed remotely anywhere within Ontario or British Columbia, Canada. We’d love for you to join us! This position is not for an existing vacancy. The Impact You’ll Have: • Build, maintain, and improve adoption of self-serve dashboards, ensuring accuracy, consistency, and usability across marketing and GTM teams. • Prepare datasets to support ongoing reporting, forecasting, attribution inputs, segmentation, and broader analytics initiatives. • Conduct foundational analysis of campaign performance, funnel behavior, web engagement, audience trends, and paid media efficiency. • Define tracking requirements and partner with platform owners (GA4, Salesforce, Marketo, paid media) to support accurate implementation and ensure data is properly validated. • Design and execute measurement and testing plans, including experiment setup, QA, and initial results analysis. • Maintain the quality and reliability of marketing analytics data across source systems, ingestion pipelines, warehouses, and BI layers by investigating issues, validating transformations, and coordinating updates to ensure consistent reporting. Who You Are: • 3–5 years of experience in marketing analytics, business analytics, or a related field within a B2B revenue organization. • Strong proficiency with Advanced Excel and SQL, including experience querying data warehouses (e.g., Snowflake, BigQuery). • Familiarity with GA4, Salesforce, and marketing automation platforms (e.g., Marketo). • Proficiency with data visualization tools (e.g., Looker) for dashboard creation and maintenance. • Experience working with analytics data pipelines in a modern cloud data stack (e.g., Fivetran, Snowflake, BigQuery, LookML), including validating data ingestion and troubleshooting pipeline or reporting issues. • Demonstrated ability to organize, validate, and QA data with strong attention to detail. • Clear, concise communicator capable of translating analytical findings into actionable recommendations. • Naturally curious, highly organized, and comfortable working with ambiguous data and partnering with cross-functional teams in a fast-paced environment. Recruiter for this role • Louise Devlin Typical Process • Application Submission • Recruiter phone call • Hiring manager video call • Virtual “Onsite” consisting of 3 x 45 min calls • Assignment to present back to the team • Offer! At this point, we hope you're feeling excited about the role. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so again, don’t hesitate to apply — we’d love to hear from you. Compensation and Benefits Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire OTE range for this position, reflected in CAD, is: $88,500 - $110,600 We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company. Along with monetary compensation, Marqeta offers • Multiple health insurance options • Flexible vacation time • Retirement savings program with company contribution • Equity in a publicly-traded company • Monthly stipend to support our remote work model • Annual “development dollars” to support our people growth and development • Family-forming benefits and up to 20 weeks of Parental Leave About Marqeta Marqeta is on a mission to change the way money moves. We’re one of the earliest enablers of embedded finance, a market opportunity sized up in the trillions. Our card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time. Marqeta is powering the most well known brands in the new economy (Block, Cash App, Affirm, Instacart, Doordash, Uber, Walmart, etc). You don’t need to be a Payments expert to join the Marqeta Team, let us help you with that. This is the opportunity of a lifetime to work with innovators around the world and unlock equitable financial access for all. Marqeta’s Values – Solve for the Customer: With a deep understanding of our customers' business and empathy for their needs, we deliver products and services that drive their success. Earning and keeping their trust guides everything we do. – Do What's Right: Knowing businesses and livelihoods depend on us, we pursue solutions that disrupt responsibly and deliver high-quality results that our customers count on. We own our work from start to finish. – Simplify and Innovate: We approach challenges with curiosity and take smart risks. Innovation comes from finding better, simpler ways to achieve extraordinary outcomes. – Win as a Team: We succeed together by embracing diverse perspectives and pushing each other to raise the bar. We lead with humility and set aside hierarchy to work as a team. – Make it Count: We drive forward with focus and agility. With a sense of urgency and purpose, we get the job done, and done right. Equal Employment Opportunity, Accommodations and Privacy Marqeta is an equal opportunity employer committed to an inclusive workplace that fosters belonging. We do not discriminate based on race, color, religion, sex (including pregnancy, lactation, childbirth, or related medical conditions), veteran status or uniformed service member status, age, national origin or ancestry, citizenship or immigration status, physical or mental disability, gender identity, gender expression, sexual orientation, genetic information (including testing or characteristics) or any other characteristic protected by applicable law. We also consider qualified applicants with criminal histories, consistent with legal requirements. Marqeta endeavors to make reasonable accommodations for applicants with disabilities. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please submit this form with your specific accommodation request. Personal data that is provided as part of the application and recruitment process is processed in accordance with the Applicant Privacy Notice. Additional information for California residents can be found here.