Director, Digital Transformation & Martech Management at MattelInc

The Opportunity:  As Director, Martech Product Management, you will own and evolve Mattel’s global marketing technology ecosystem — uniting platforms, data, and AI to unlock scale, creativity, and operational excellence across the enterprise. You will lead the integration and optimization of Mattel’s full marketing tech stack — spanning workflow, content, media, and analytics systems — to ensure every tool drives measurable value. This role manages a team of four Product Managers who oversee the day-to-day management and evolution of key tools within the martech ecosystem.  What Your Impact Will Be:  • Own and evolve the end-to-end marketing technology stack to support brand planning, creative development, and demand creation.  • Lead vendor and platform management, including roadmaps, RFPs, QBRs, negotiations, and enterprise partnerships.  • Manage relationships with key partners including Adobe, Google, OpenAI, Airtable, Miro, Leonardo, Munch, Eleven Labs, Tenovos, Box, Sprinklr, Cerby, Dash Hudson, Captiv8, Tubular, and Gartner.  • Drive AI adoption and agentic transformation across marketing and creative workflows.  • Standardize data, taxonomy, permissions, and access governance across all tools and systems.  • Lead and mentor a team of four Product Managers, each responsible for a segment of Mattel’s martech ecosystem.  • Partner cross-functionally with Brand Ops, Creative, Media, IT, and regional marketing teams to ensure system usability and adoption.  • Lead training, office hours, and onboarding programs to drive awareness, ease of use, and platform ROI across global teams. Success Measures  • Increased tool adoption, utilization, and satisfaction across global teams.  • Enhanced data accuracy, accessibility, and integrity.  • Reduction in redundant tools, workflows, and spend.  • Improved operational efficiency, collaboration speed, and marketing output per head.