Director, Head of Marketing - Portfolio Games at MattelInc

The Opportunity:  Mattel is seeking a strategic and consumer-focused Director, Head of Marketing for Portfolio Games.  This role leads a dynamic portfolio of iconic and emerging games brands, including Skip-Bo, Pictionary, Whac-A-Mole, Scrabble, and Trading Cards. It will drive brand growth by shaping compelling consumer experiences across physical gameplay, digital touchpoints, and cultural moments. You will play a critical role in evolving Mattel’s Games business—building enduring brands, expanding into new formats, and connecting with players across generations. What Your Impact Will Be:    • Lead the development and execution of global brand strategies across the Games portfolio, including positioning, target audiences, and annual marketing plans. • Drive integrated marketing campaigns across key touchpoints, including digital, social, retail, partnerships, and experiential activations. • Own product marketing strategy, including segmentation, messaging, and go-to-market plans for new launches and evergreen titles. • Evolve and modernize iconic brands like Pictionary, Scrabble, and Skip-Bo while unlocking growth opportunities for brands like Whac-A-Mole and the new Trading Cards business. • Partner cross-functionally with Product Design, Game Development, Creative, Sales, and Licensing to ensure cohesive brand storytelling and execution. • Lead cross-functional alignment on global launches, seasonal moments, and franchise-building initiatives. • Identify and drive opportunities to extend brands into new platforms (e.g., digital gameplay, content, partnerships, and licensing). • Manage marketing investment and optimize performance to deliver against revenue, engagement, and brand equity goals. • Leverage consumer insights, trends, and analytics to inform strategy and measure success.