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ManagerFull-timeGitGo
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Manager to join Medely, a high-growth healthcare technology startup. This role involves supporting positioning, launches, and adoption strategy across our platform that connects healthcare facilities with licensed clinicians.
Key Responsibilities
- →Conduct qualitative and quantitative research to understand customer needs and perceptions
- →Partner with Product to inform roadmap decisions through customer research, competitive analysis, and usage insights
- →Develop positioning and messaging for new and existing features
- →Own go-to-market planning and execution for new features and enhancements
- →Define adoption strategy for high-impact features and identify opportunities to increase usage
- →Analyze product usage data and customer feedback to identify gaps in understanding or value realization
- →Maintain and evolve buyer personas across facilities and professionals
- →Equip Sales and Account Management with messaging and collateral
- →Partner with Lifecycle Marketing to ensure positioning is reflected in campaigns and in-product experiences
Requirements
- ✓A minimum of 5+ years of marketing experience, including at least 3 years in a product marketing role
- ✓Experience partnering closely with Product teams on feature launches and roadmap planning
- ✓Strong positioning and messaging skills
- ✓Analytical mindset with the ability to translate data and customer insight into strategic recommendations
- ✓Proven ability to drive cross-functional initiatives and influence stakeholders across Product, Sales, and Marketing
- ✓Ability to manage multiple initiatives and prioritize effectively in a fast-paced environment
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