Senior Growth Associate - Performance Marketing at meesho

<div><strong>About the Team</strong></div> <div>&nbsp;</div> <div> <p>You will be part of the <strong>User Growth team</strong>, responsible for driving the end-to-end user lifecycle—from acquisition and activation to retention. The team focuses on building sustainable growth by identifying whitespace opportunities, launching and scaling new initiatives, and continuously optimizing the funnel through data-driven decisions.</p> <p>Operating in a fast-paced, high-ownership environment, the team blends structured problem-solving with rapid execution to create meaningful impact at scale. If you’re excited about building for Bharat, this role offers a strong mix of strategic thinking and hands-on execution.</p> <strong>About the Role<br></strong></div> <div>&nbsp;</div> <div> <p>We are looking for a <strong>Senior Growth Associate – Performance Marketing</strong> to join our <strong>User Growth team</strong>.</p> <p>In this role, you will own and scale <strong>DAU growth</strong> by unlocking incremental opportunities across key performance marketing channels such as <strong>Google and Meta</strong>, with a strong focus on <strong>remarketing and re-engagement</strong>. You will be responsible for driving high-quality user growth, improving <strong>HER (Habit, Engagement, and Retention)</strong>, and ensuring efficient budget deployment at scale.</p> <p>This role requires a strong analytical mindset, experimentation-led thinking, and the ability to translate data into actionable growth strategies.</p> <strong><br></strong></div> What You will Do • Own and scale remarketing-led growth across Meta, Google, and other performance marketing channels • Drive DAU growth and repeat engagement by activating dormant and under-engaged user cohorts • Drive incrementality across audience cohorts by identifying new growth levers and improving campaign effectiveness • Monitor and optimize for audience saturation, reach and frequency, CPM efficiency, and creative fatigue • Run rapid, structured experiments across audiences, creatives, and funnel stages to unlock incremental growth • Collaborate closely with product, design, and analytics teams to align campaigns with broader growth objectives • Identify, test, and scale new growth opportunities across channels, formats, and strategies • Analyze category, product, audience, and creative performance to uncover insights and unlock incremental growth What Will You Need • Minimum 2+ years of experience. • Exposure to e-commerce, sales and advertising. • Experience in data analysis, either professional experience or through your education. • Experience in sales and marketing is preferred. • Excellent communication and negotiation skills with the ability to face external and internal partners in a professional and mature manner, and a strong ability to handle objections. • Desire to work in a fast-paced, challenging environment. • Previous experience in account management or similar roles. • Advanced computer literacy especially in Microsoft Office application. About us  Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities. Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India. Our Mission Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online. We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners. Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem. Culture and Total Rewards Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles. We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks. To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience. Know more about Meesho here : [Upgrade to PRO to see link]