Field Marketing Manager at MicroStrategy1

About the Role

The Field Marketing Manager will be a hands-on and data-driven strategic partner for field sales and business development teams, acting as a liaison between Corporate Marketing and regional sales teams to build alignment and communication to achieve regional business goals, pipeline, and revenue targets.

Key Responsibilities

• →Work in cross-functional teams and collaborate closely with sales, business development, and others in planning, development, execution, and measurement of field marketing activities.
• →Drive Regional Marketing Programs to support lead generation, prospecting, pipeline, and revenue generation programs.
• →Working with sales leadership to build and execute go-to-market strategy for the North European region.
• →Take full ownership and accountability of field marketing programs, including events, sponsorships, paid media, webinars, brand awareness campaigns, online campaigns, and more, to showcase customer success and demonstrate the value of the product to support customer retention and new customer acquisition.
• →Plan and align joint marketing with key partners.
• →Facilitate and track lead distribution and follow-up activities with sales and business development teams.
• →Track and report campaign metrics as well as overall ROI.
• →Manage project timelines, quality, resources, and budget, which may include the management of external agencies.
• →Ensure collaborative feedback from sales leadership is delivered back to global marketing to drive alignment of regional marketing investment to sales.
• →Collaborate with regional and global marketing peers to plan, develop, and execute local marketing programs.
• →Improve Marketing-Sales-Customer engagement by being the conduit for the region into Marketing (e.g., Corporate Marketing at HQ and Product Marketing), local priorities and advocacy, and providing field sales and customer/prospect feedback on company Marketing and Product initiatives.
• →Deliver communication to the sales team regarding program information, updates, expected involvement, and access to promotional materials.
• →Work closely with regional and global marketing team at HQ (Digital marketing, Product marketing) and cross-functional peers to ensure relevant and accurate solution messaging is delivered across all events and campaigns.
• →Support and facilitate customer marketing initiatives – including securing customer participation in regional and national marketing activities including press releases, case study write-ups, speaking sessions/presentations at company’s flagship events, participation in industry events/awards, etc.