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Mid LevelFull-timeGit
Salary Range
$46,240 - $62,560 /year
This salary is estimated based on similar roles. The actual salary may vary.
Minor Hotels is seeking a Performance Marketing Executive to join our team based in the Brisbane CBD.
Reporting to the Director of e-Commerce & Digital Marketing, you will drive digital campaign planning, execution, and optimisation while leading customer acquisition strategies across Australia and New Zealand. Your efforts will contribute directly to revenue growth and the success of our brands.
This is an exciting opportunity to be part of a collaborative team, delivering impactful and data-driven performance marketing strategies for a leading hotel group. 
Key Responsibilities Include:
• Develop and implement a comprehensive digital performance marketing strategy.
• Collaborate with external agencies to create and manage Google Ad campaigns, including SEM, metasearch, and display advertising.
• Oversee the creation and management of Facebook and Instagram advertising campaigns in partnership with external agencies.
• Execute and monitor the SEO strategy in collaboration with external agency partners.
• Continuously review and optimise advertising campaigns to achieve target ROAS and other key performance metrics.
• Partner with the Marketing & Brand team to design and execute full-funnel customer acquisition campaigns across the entire customer journey.
• Manage paid listings on third-party websites, affiliate networks, and media platforms.
• Utilise Google Analytics to track and measure marketing performance, focusing on objectives and KPIs.
• Regularly analyse multi-channel performance reports (Search, Social, Ads, Email, Website) and provide actionable optimisation recommendations to sales, marketing teams, and agency partners.
• Conduct conversion rate optimization (CRO) audits, implement A/B testing, and gather user feedback to enhance conversion rates across the brand’s digital channels, campaigns, and assets.
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About MinorInternational
Minor International is a leading global hospitality company specializing in the development and operation of diverse food and beverage concepts. Headquartered in Bangkok, Thailand, the company has built a reputation for excellence in the restaurant and hotel industry since its inception in 1988. With a presence in over 30 countries, Minor International has established itself as a pioneer in delivering authentic culinary experiences and innovative hospitality solutions across Asia, Europe, the Middle East, and the Americas. The company’s name reflects its commitment to creating memorable moments, blending local flavors with international standards to cater to a discerning clientele. The company’s portfolio includes a wide range of brands, such as the award-winning Thai restaurant chain, Supanniga Eating Room, the modern Asian concept, S&P, and the upscale dining destination, The Sixth. Minor International’s offerings are characterized by their focus on high-quality ingredients, innovative menus, and exceptional service. These brands cater to both local communities and international travelers, providing a blend of cultural immersion and contemporary dining experiences. The company’s target audience includes food enthusiasts, business travelers, and leisure tourists who seek unique and authentic culinary adventures. Minor International has achieved significant milestones, including the expansion of its footprint to over 300 outlets and the recognition of several brands as industry leaders in their respective markets. The company’s unique value proposition lies in its ability to seamlessly integrate local traditions with global trends, creating a harmonious balance of authenticity and innovation. By consistently delivering exceptional dining and hospitality experiences, Minor International has solidified its position as a trusted name in the international food and beverage sector.
