Senior Field Marketing Manager at Miovision

About Miovision: At Miovision, we’re unlocking transportation networks that move you. Our vision and mission is to enable smart, fast, safe communities that simply flow, as we drive the Intelligent Mobility Revolution. Backed by the world’s most advanced traffic AI, Miovision’s innovations in traffic signal planning and operations are making it possible for cities to improve the transportation experience for drivers, cyclists and pedestrians. Our values drive us. They’re at the core of everything we do. If they align with yours, proceed through the GREEN light! - All in to win: We're driven by a winning mindset, approaching every challenge with intensity, clarity, and speed. - One Miovision: We succeed as one team, uniting diverse talents, building on trust, and putting our shared mission before ego. - Be better every day: We're committed to continuous growth, staying curious, building mastery, and embracing challenges as learning opportunities. - Make it happen: We are proactive and results-driven, taking ownership, acting with urgency, and focusing on solutions that deliver real impact. - Earn the customer: We are deeply customer-centric, focused on earning our customers' partnership every day by delivering exceptional experiences that drive their success. Position Summary: At Miovision, we don’t believe in gridlock—especially when it comes to our brand. As our Senior Field Marketing Manager, you’ll be in the driver seat of our brand’s physical presence to lead the strategy, execution, and optimization of our global field marketing programs. This role is a unique blend of high-level strategic oversight and hands-on execution, where you will transform a large budget and a high-volume calendar into a key growth engine for our Intelligent Mobility traffic solutions. Reporting directly to the VP of Marketing, you will be responsible for the end-to-end lifecycle of every event—from identifying high-impact opportunities and negotiating contracts to managing "boots on the ground" logistics and analyzing post-show ROI to drive pipeline and brand engagement. Objectives and Responsibilities: - Design a Global Roadmap: Lead Miovision’s global trade show and field marketing strategy to hit pipeline and revenue goals. - Master the Event Lifecycle: Own end-to-end planning and execution for Miovision’s global event portfolio, including national and regional industry trade shows as well as ancillary customer facing events. - Amplify Our Voice: Act as the internal lead for corporate activities related to national trade shows to build solution awareness and thought leadership through sponsorships and conference speaking opportunities. - Empower the Field: Partner with Sales leadership to design territory-specific programs that drive pipeline and give field reps the tools they need to represent the brand effectively. - Launch with Precision: Collaborate with with internal product and product marketing teams for the in-market launch of new services and features. - Optimize the Engine: Track and report on ROI, lead conversions, and funnel data to ensure every event is contributing to our bottom line. - Manage the Logistics Hub: Manage multiple vendors, legal approvals, and budget reconciliation while maintaining our inventory of marketing assets and collateral. - Travel: Travel up to 20% to execute events. Ideal Profile: - Event Expertise: You have mastered the craft of executing large-scale trade shows and complex marketing campaigns, preferably within the tech or channel-based sectors. - Data Driven: You don't just "do" events; you measure them. You understand lead stages, funnel KPIs, and how to use data (and tools like Salesforce) to optimize marketing ROI. - Cross-functional Collaboration: You are a natural communicator who can work cross-functionally with Sales, Product, and external agencies to keep everyone moving in the same direction. - Detailed Operator: You are extremely organized and detailed oriented. You can manage multiple moving parts, from legal contracts to "boots on the ground" logistics, without breaking stride. - High-Level Strategy, Ground-Level Grit: You are comfortable building the annual strategy, but you find genuine professional satisfaction in the "art of the execution" and are happy to roll up your sleeves and get your hands dirty as well. - Travel: You are ready to hit the road (approximately 20% travel) to ensure our brand presence is flawless in person. Location: Hybrid with our Kitchener HQ or remote within Canada. This posting is for an actual vacancy. Your Rewards & Well-being: We invest in our team with benefits designed for modern life and true work-life balance. - Comprehensive Coverage: Your well-being is covered from day one with comprehensive health benefits, 24/7 virtual healthcare access, and dedicated wellness programs. - Financial Future: Build for tomorrow with our RRSP/401K Matching Plan and share in the company's success through our Variable Incentive Plan. - Time to Recharge: Truly unplug with our unique Mio-Days and flexible vacation policy. - Work & Life Support: We support you with flexible work options, an internet subsidy, a remote work allowance, and enhanced leave for new parents. Sound like your next adventure? Apply now and let's start building together! We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please indicate if you require accommodation on your application, and our team will work with you to meet your accessibility needs. Miovision may use artificial intelligence (AI) to assist in the hiring process for tasks such as helping to identify qualified candidates, taking meeting notes, creating summaries, and streamlining administrative work. These tools are one of several factors considered in the hiring process and do not replace human judgement. We do not use AI to make any final hiring or interview decisions. PLEASE BE AWARE OF FRAUD: Applicants interested in applying for roles at Miovision should apply directly via the details provided on our careers page. We communicate directly with applicants and will not request banking information, payment, or fees during any point of the recruitment process. We do not conduct interviews via text message. If you suspect that a third party is impersonating Miovision or requesting payment for recruitment on behalf of Miovision, please alert us via [Upgrade to PRO to see contact]. To all recruitment agencies: Miovision does not accept agency solicitation or resumes. Please do not forward resumes to our HR alias e-mail address, to any Miovision employee, or to other Miovision e-mail addresses. Miovision will not pay any fees related to unsolicited resumes.