Content Growth & SEO Specialist at Mitratech

At Mitratech, we are a team of technocrats focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available. For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries. As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work! The Role The Content Growth & SEO Specialist will support the performance and optimization of Mitratech’s content across search and website experiences. This role focuses on improving discoverability, engagement, and usability of content by aligning it with search intent, user needs, and modern AI-driven search behaviors. You will work closely with the Content Specialist to ensure content is not only high-quality—but also structured, optimized, and positioned to perform across organic search and AI-powered discovery channels. This hands-on role blends data-driven content optimization with AI-assisted drafting—moving fast with generative AI, then refining with strong editorial judgment so every output is accurate, on-brand, and written in a clear, human voice. Key Responsibilities SEO Strategy & Execution • Conduct keyword research and support mapping search intent to content opportunities • Identify content gaps and opportunities aligned to buyer needs and business priorities • Partner with Content to optimize existing and net-new content for search visibility • Monitor organic performance and recommend improvements based on trends and insights Search Experience Optimization (SXO) • Optimize content to align with how users search, evaluate, and consume information • Structure content to clearly answer user questions and intent • Improve readability, organization, and usability across key content assets • Ensure content balances search performance with clarity and credibility Website Content Optimization • Write and update website page copy to improve clarity, structure, and engagement • Optimize key pages to better align with user intent and search behavior • Draft, rewrite, and polish AI-assisted content (web pages, SEO refreshes, FAQs, snippets) to ensure it sounds human, reflects Mitratech’s voice, and meets editorial quality standards. AI Search, LLMs & Answer Engine Optimization (AEO) • Support optimization of content for AI-driven discovery, including large language models (LLMs) and answer engines • Use tools such as Profound to evaluate how Mitratech content appears in AI-generated responses • Structure content to improve visibility in: • AI search interfaces • Answer engines and generative search results • Apply Answer Engine Optimization (AEO) best practices to ensure content is clear, credible, and easily surfaced by AI systems Content Performance & Insights • Analyze content performance across organic traffic, engagement, and conversion signals • Identify trends and recommend optimizations to improve performance • Partner with Marketing Ops and Content to connect insights to future content priorities Cross-Functional Collaboration • Partner with Content, Product Marketing, Web, and Demand teams to support content performance • Ensure content is aligned with broader campaign and go-to-market initiatives • Collaborate with functional teams who own landing pages to ensure consistency in messaging and optimization best practices What Success Looks Like • Improved organic visibility and rankings across priority topics • Strong alignment between content and search intent • Increased engagement and usability across key content and website pages • Growing presence in AI-driven search and answer engines • Clear, actionable insights that improve content performance over time • Content consistently reads as clear, credible, and human (not “AI-polished”), while still improving search performance and AI visibility. Qualifications • 2 - 4+ years of experience in SEO, content marketing, or digital marketing • Foundational experience with: • Keyword research and on-page SEO • Content optimization and search intent • Familiarity with tools such as SEO platforms, web analytics tools, and marketing systems (e.g., HubSpot, Salesforce, GA4, SEMRush or similar) • Interest in AI-driven search, LLMs, and emerging search behaviors (AEO) • Strong attention to detail and ability to improve content quality and structure • Analytical mindset with the ability to translate data into actionable insights • Experience in B2B SaaS, HR tech, or regulated industries is a plus • Comfortable using generative AI tools in daily workflows (drafting, outlining, testing variations, summarizing), with the ability to critically edit for accuracy, tone, and a natural human voice. Who You Are • You enjoy improving and optimizing content, not just creating it • You are curious about how search is evolving with AI • You think about content from a user and performance perspective • You are detail-oriented and care about clarity, structure, and usefulness • You collaborate well and are eager to learn and grow within a content team Why This Role Matters Content only creates value when it is discoverable and useful. This role ensures Mitratech’s content is structured, optimized, and positioned to perform across both traditional search and emerging AI-driven discovery channels. You will play a key role in helping the content team scale impact by making every piece of content more effective. Mitratech is an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. Mitratech will work with applicants requesting accommodation at any stage of the hiring process. Please email [Upgrade to PRO to see contact] to request an accommodation.