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ManagerFull-timeGitAI
Salary Range
$70,720 - $95,680 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an Integrated Marketing Campaign Manager to execute, optimize, and report on integrated marketing campaigns that move prospects through the funnel and support pipeline goals.
Key Responsibilities
- →Execute end-to-end integrated marketing campaigns—from brief through launch and post-campaign analysis—ensuring timelines, deliverables, and cross-functional alignment.
- →Support campaign pipeline goals by driving campaign-sourced and campaign-influenced pipeline in partnership with Sales.
- →Partner closely with Content, Product Marketing, Field Marketing, Partner Marketing, and Sales to define and execute integrated campaigns aligned to business priorities.
- →Activate campaigns across multiple channels, including email, digital, virtual events, direct mail, social, sales plays, and in-person events.
- →Develop campaign-aligned sales enablement materials (sales plays, talk tracks, launch briefs) and support Sales and SDR activation.
- →Coordinate with Product Marketing and Content teams to source and adapt campaign assets such as whitepapers, guides, blogs, checklists, and offers.
- →Manage third-party vendors related to campaign execution, including coordination, timelines, and budget tracking.
- →Track, analyze, and report on campaign performance metrics (leads, pipeline, engagement) using Salesforce and marketing automation tools.
- →Contribute to campaign testing, optimization, and post-campaign learnings to improve future performance.
- →Use AI and marketing technology tools to improve campaign execution efficiency and reporting.
Requirements
- ✓4–6 years of experience in B2B campaign marketing, field marketing, or demand generation, preferably in SaaS or HR technology
- ✓Proven experience executing integrated campaigns as an individual contributor.
- ✓Demonstrated experience tracking campaign performance and pipeline impact.
- ✓Strong collaboration skills with Sales and cross-functional marketing teams.
- ✓Hands-on experience with Salesforce and marketing automation platforms (e.g., HubSpot).
- ✓Strong project management, organization, and execution skills.
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