Paid Digital Marketing Manager at Mitratech

At Mitratech, we are a team of innovators focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available. For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries. As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work! Our culture blends entrepreneurial energy with enterprise scale. We value curiosity, accountability, inclusivity, and continuous learning—and we have a lot of fun along the way. As our HR Solutions division continues to grow, we’re investing in modern, AI-forward marketing capabilities to help HR leaders navigate compliance, risk, and workforce complexity. Job Overview We are seeking a Paid Digital Marketing Manager to own and scale our paid digital strategy for Mitratech’s HR Solutions portfolio, including Background Screening, I-9 Compliance, HR Compliance & Expertise, and Leave of Absence solutions. This role will report to the Senior Paid Digital Marketing Manager and will be responsible for planning, executing, optimizing, and reporting on paid digital programs that drive qualified demand across the full funnel. You’ll work closely with product marketing, demand generation, sales, and revenue operations to ensure paid media programs are data-driven, AI-enabled, and tightly aligned to pipeline and revenue goals. This is a hands-on, individual contributor role ideal for a performance marketer who is comfortable operating both strategically and tactically in a B2B SaaS environment. Key Responsibilities Paid Media Strategy & Execution • Ensure alignment of all paid digital initiatives with business priorities, solution-level goals, and defined KPIs, including pipeline contribution, revenue impact, and efficiency metrics. • Develop, execute, and optimize paid digital programs across channels, including paid search (Google Ads and Bing Ads), paid social (LinkedIn, Meta), display, retargeting, and B2B review and marketplace platforms (e.g., Capterra, Software Advice, SHRM MediaBrains) to support pipeline and revenue targets. • Own channel-level budgeting, forecasting, pacing, and performance optimization across multiple HR solutions and buyer personas. • Translate product positioning and campaign strategy into high-performing paid media programs aligned to each stage of the buyer journey. • Partner with Product Marketing to ensure messaging, keywords, and creative reflect compliance-driven value propositions and customer pain points. AI-Forward & Data-Driven Marketing • Leverage AI-powered bidding, audience targeting, creative testing, and optimization tools within paid platforms to improve efficiency and performance. • Use AI and automation to scale keyword expansion, ad variation testing, audience segmentation, and performance insights. • Apply predictive and behavioral data to inform spend allocation, audience prioritization, and conversion optimization. • Continuously evaluate and pilot emerging AI-driven advertising tools and capabilities to maintain a competitive edge. Optimization, Testing & Analytics • Prepare and present performance insights, recommendations, and strategic readouts to senior marketing leadership and cross-functional stakeholders, including C-suite and executive audiences, translating complex data into clear business impact. • Design and manage A/B and multivariate tests across ads, landing pages, audiences, and offers to improve conversion rates and CPL. • Monitor performance against KPIs, including CPL, CAC, conversion rate, pipeline contribution, and ROI. • Analyze campaign, channel, and cohort-level data to deliver actionable insights and recommendations to marketing and sales leadership. • Partner with web and CRO teams to optimize landing page experience, conversion paths, and form strategy. Martech, Attribution & Collaboration • Manage and optimize integrations between paid platforms, marketing automation (e.g., Marketo, Pardot), CRM (Salesforce), and analytics tools. • Ensure clean tracking, attribution, and reporting across the funnel in collaboration with Revenue Operations. • Work cross-functionally with Demand Gen, Field Marketing, SDRs, and Sales to align paid programs to active campaigns, events, and sales priorities. • Manage external vendors or agencies as needed to support execution and scale. • Perform other related duties as assigned. Required Qualifications • 4–6 years of experience in paid digital marketing, performance marketing, or demand generation within a B2B SaaS or technology environment. • Hands-on experience managing paid search (Google/Bing), paid social (LinkedIn required), display, and retargeting campaigns. • Strong understanding of full-funnel B2B demand models, lead lifecycle management, and revenue attribution. • Experience using marketing automation platforms (Marketo, Pardot, HubSpot or similar) and CRM systems (Salesforce preferred). • Proven ability to analyze data, identify insights, and translate performance data into optimization actions. • Experience collaborating cross-functionally with product marketing, sales, and operations teams. AI & Technical Skills (Must-Have or Strong Plus) • Experience leveraging AI-driven features within ad platforms (e.g., automated bidding, audience expansion, responsive ads). • Familiarity with AI-assisted tools for keyword research, creative development, performance analysis, and experimentation. • Experience with 6sense is a significant plus, including use of intent data, account-based targeting, audience activation, and orchestration of paid media across channels. Candidates with hands-on 6sense experience will be prioritized and moved to the top of the candidate pool. • Strong analytical mindset with experience using tools such as Google Analytics, Looker, Tableau, or similar BI platforms. • Working knowledge of conversion tracking, attribution models, and marketing data pipelines. Preferred Experience • Experience marketing HR, payroll, compliance, or SaaS solutions. • Familiarity with regulated or compliance-driven industries. • Experience supporting multi-solution or portfolio-based marketing strategies. • Exposure to CRO, landing page optimization, and personalization strategies. Why Join Mitratech? • Competitive salary aligned to Canadian market benchmarks. • Opportunity to build and scale AI-forward paid marketing programs in a high-growth HR technology portfolio. • Collaborative, remote-first global culture with strong career development opportunities. • Meaningful work helping organizations stay compliant, reduce risk, and better support their workforce. Mitratech is an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. Mitratech will work with applicants requesting accommodation at any stage of the hiring process. Please email [Upgrade to PRO to see contact] to request an accommodation.