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LeadFull-timeRustAWSAzureMongoDBAI
Salary Range
$78,030 - $105,570 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Lead Flow & Top-of-Funnel Operations professional to own, optimize, and scale the processes that power our demand engine. This role will serve as the strategic business operator to Marketing and the SDR organization, ensuring efficient lead movement through the funnel with full SLA compliance.
Key Responsibilities
- →Own end-to-end Lead Flow processes, ensuring every inbound lead is assigned to the right person/team with speed, accuracy, and fairness
- →Maintain and evolve routing logic and rulesets in partnership with Marketing Ops and SDR leadership
- →Monitor SLA adherence for lead follow-up; establish processes to flag, escalate, and resolve SLA breaches
- →Act as the primary operational partner for Marketing on top-of-funnel flow and conversions
- →Collaborate closely with SDR leadership to ensure the team receives the right volume and quality of leads
- →Build and document scalable lead management workflows, ensuring clarity across Marketing, SDR, and Sales/GTM Ops
- →Conduct regular audits of lead flow, routing rules, lifecycle stages, and system handoffs
- →Work closely with tech and systems teams to implement, test, and refine lead routing logic in CRM/automation tools
- →Build dashboards and reports to monitor lead flow, conversions, SLA performance, and routing effectiveness
- →Team Management: Recruit, onboard, and manage a high-performing team of Lead Flow Analysts or Operations Specialists
- →Mentorship & Growth: Provide regular coaching and professional development opportunities
- →Performance Management: Establish Key Performance Indicators (KPIs) for the team
Requirements
- ✓4–7+ years in Revenue Operations, Marketing Operations, Sales Operations, or related GTM roles
- ✓Strong understanding of lead management, lead qualification, lifecycle stages, and top-of-funnel GTM processes
- ✓Hands-on experience with CRM and marketing automation platforms (Salesforce required; Marketo, Pardot, or HubSpot preferred)
- ✓Experience with lead routing tools (LeanData, Q-Assign, ChiliPiper, Distribution Engine, etc.) is a strong plus
- ✓Analytical mindset with ability to turn data into insights and insights into action
- ✓Excellent stakeholder management and communication skills
- ✓Strong problem-solving abilities with a bias toward automation and scalability
- ✓Ability to operate strategically while executing with precision
- ✓Experience: Proven experience or strong aptitude for managing direct reports
- ✓Leadership Skills: Demonstrated ability to influence at all levels, manage conflict, and build high-trust relationships
- ✓Visionary Thinking: Ability to see beyond day-to-day operations to build a scalable, world-class Lead Management function
