Senior CRM Manager at Motorway

Motorway

London·6h ago

SeniorFull-timeRust

Salary Range

$66,300 - $89,700 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

Motorway is seeking a talented and experienced Senior CRM Manager to support the Head of CRM in developing and executing our CRM and lifecycle strategy. This role will be instrumental in delivering exceptional experiences to our B2C customers at every stage of their journey.

Key Responsibilities

→Assist the Head of CRM in creating and executing a strategic vision for CRM across multiple touchpoints (e.g. email, push, SMS)
→Define and implement a data-informed CRM strategy, leveraging data and insights for segmentation, targeting, messaging, and campaign adaptation
→Manage and execute lifecycle journeys and marketing campaigns that deliver excellent customer interactions across multiple touchpoints
→Identify and implement high-impact CRM initiatives to encourage sellers further down in the selling funnel
→Work closely with internal teams to develop impactful, targeted, personalised, and brand-consistent messaging and creative
→Analyse data and reports to identify trends and opportunities to improve customer experience
→Embrace and champion a test-and-learn approach to drive engagement and increase performance across all CRM comms
→Work closely with the B2B side of the business and identify opportunities
→Stay up-to-date on the latest CRM trends and technologies

Requirements

✓Experience in customer marketing and CRM with a track record of successfully developing and executing highly impactful CRM programmes
✓Strategic and analytical, with a focus on understanding customer behaviour and planning around data-driven insights
✓High attention to detail and comfortable managing multiple priorities
✓Experience collaborating with product and engineering teams
✓Analytical mindset with the ability to articulate the quantitative and qualitative impact of our efforts
✓Deep understanding of CRM tools (ideally Braze) and how to execute multi-channel lifecycle journeys
✓Strong verbal and written communication skills