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InternFull-time
Salary Range
$15,300 - $20,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
You will shape how Mural engages with key international markets by localizing marketing, events, and demand generation efforts across EMEA and APAC. This role focuses on understanding buyer decisions and adapting global strategies to resonate culturally and commercially in each region.
Key Responsibilities
- →Localize global marketing and demand gen strategies for EMEA, with APAC to follow as the region grows
- →Stay close to regional customers to understand buyer behavior and cultural nuances
- →Translate global campaigns, product messaging, content, and plays into market-specific versions
- →Run field events and adapt global event strategies to local formats, messaging, and targeting
- →Partner with internal stakeholders on event selection, planning, and execution
- →Identify cultural trends and competitive signals to guide segmentation and program decisions
- →Provide regional competitive intelligence to Marketing, Product, and Revenue teams
- →Manage messaging, logistics, and coordination with Sales for regional field activities
- →Support integrated campaigns and partner programs for priority markets
- →Track performance, pipeline contribution, and regional ROI
- →Build repeatable processes for launching and executing programs in emerging markets
- →Travel up to 25% for regional events, customer engagement, and partner meetings
Requirements
- ✓5+ years in field marketing, regional marketing, or localized demand gen roles within B2B SaaS
- ✓Experience operating across NAMER and EMEA with understanding of cultural differences in buying behavior
- ✓Track record of using customer insights to shape marketing decisions
- ✓Hands-on experience running various types of events
- ✓Strong understanding of B2B SaaS selling motions and pipeline creation
- ✓Experience using Salesforce (required) and familiarity with marketing attribution and reporting
- ✓Ability to spot local trends, surface competitive insights, and adapt messaging
- ✓Strong project management skills for multiple programs across markets
- ✓Excellent communication skills and cross-functional collaboration abilities
- ✓Fluency in English; additional EMEA language skills are a plus
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