Staff Engineer, CRM Salesforce Marketing Cloud at Nagarro1

REQUIREMENTS: • Total Experience 6+ years • Strong hands-on experience in Salesforce Marketing Cloud (SFMC). •  Strong knowledge of Salesforce Marketing Cloud platform and marketing automation concepts. • Hands-on experience with SFMC modules including: Email Studio, Journey Builder, Automation Studio Content Builder, Contact Builder, Mobile Studio, Advertising Studio • Good experience writing moderately complex SQL queries for segmentation and data management. • Strong knowledge of AMPscript, SSJS, HTML, and CSS for responsive email development. • Experience with Data Extensions, audience segmentation, personalization, and triggered communications. • Knowledge of Salesforce best practices for email marketing and automation. • Experience with API integrations and external system connectivity. • Strong understanding of email testing, deliverability, domain/IP reputation, and campaign monitoring. • Excellent analytical, troubleshooting, communication, and documentation skills. • Ability to work independently in geographically distributed teams. • Experience with Mobile SDK is an added advantage.RESPONSIBILITIES: • Develop and deploy email campaigns, customer journeys, and marketing automations within Salesforce Marketing Cloud. • Build responsive and dynamic email templates using AMPscript, HTML/CSS, and SSJS. • Configure and manage Journey Builder, Automation Studio, Email Studio, and Content Builder. • Create audience segmentation, personalization strategies, and targeted customer communications. • Develop SQL queries, manage Data Extensions, and implement API integrations. • Support lifecycle campaigns, triggered communications, and marketing automation initiatives. • Monitor campaign performance, email deliverability, and domain/IP reputation metrics. • Troubleshoot campaign execution, automation failures, and integration-related issues. • Collaborate with architects, business analysts, administrators, and cross-functional teams to deliver marketing solutions. • Implement and monitor the complete lifecycle of email, messaging, and segmentation campaigns. • Build and launch marketing emails and messaging campaigns as required by business stakeholders. • Design and manage marketing assets including email layouts and campaign visuals where needed. • Analyze email campaign reports and identify trends to support optimization and future decision-making. • Act as module lead and serve as the point of contact (POC) for assigned markets or regions. • Document system processes, identify recurring issues, and recommend process improvements. • Participate in Proof of Concepts (POCs) and support implementation of new marketing solutions and capabilities.