Email Marketing Specialist at Natera

POSITION SUMMARY The Email Marketing Specialist plays a key role in the planning, execution, and optimization of email marketing initiatives. This role is responsible for managing audience segmentation, building and deploying emails, supporting QA processes, and driving continuous improvements in email performance. The Specialist will work closely with cross-functional teams to ensure timely and accurate campaign execution that aligns with strategic marketing goals. The ideal candidate has a strong attention to detail, solid organizational skills, and a proactive, data-driven approach to problem-solving. POSITION TYPE This is a temp-to-permanent position. This hire will start on a contract basis and be given the opportunity to convert to a permanent employee typically around 6 months to a year, depending on performance and business needs. PRIMARY RESPONSIBILITIES • Campaign Execution: Plan, build, and execute diverse email campaigns, including newsletters, GTM initiatives, and lifecycle/triggered automations. • Production & QA: Maintain and optimize audience segmentation and campaign workflows within the email marketing platform (Eloqua). Manage the end-to-end production schedule to ensure on-time delivery while conducting rigorous QA. • Collaboration: Partner with content and design teams to develop brand-aligned assets and coordinate tasks using project management tools (Wrike). • Reporting: Monitor campaign metrics, generate reports, and provide insights and recommendations to improve open rates, click-through rates, and conversions. • Optimization: Analyze performance trends to identify growth opportunities and implement data-driven solutions that increase engagement and ROI. Maintain a testing roadmap to optimize subject lines, CTAs, and layouts based on statistical significance. QUALIFICATIONS • Minimum 2 years of email marketing experience with a focus on campaign or project management; healthcare or life sciences experience preferred. • Hands-on experience with email marketing and automation platforms (e.g., Eloqua, Marketo, Salesforce Marketing Cloud, HubSpot). • Strong understanding of email marketing best practices, including deliverability, audience segmentation, A/B testing, dynamic content, and performance analysis. • Proven ability to manage several campaigns simultaneously in a fast-paced, deadline-driven environment. • Experience collaborating cross-functionally using project management tools (e.g., Wrike or Asana) KNOWLEDGE, SKILLS, AND ABILITIES • Technical Aptitude: Proficient in using email marketing tools and basic understanding of HTML/CSS for email formatting. • Time Management: Capable of managing overlapping campaigns and deadlines efficiently without compromising quality. • Attention to Detail: Strong focus on QA and accuracy in campaign execution. • Communication: Excellent verbal and written communication skills, including the ability to translate data insights into actionable marketing strategies. • Analytical Thinking: Ability to interpret campaign performance metrics and use data to optimize future email strategy. • Integrity & Professionalism: Strong work ethic, accountability, and a positive, solutions-oriented mindset. • Google Workspace Proficiency: Working knowledge of Google Sheets for data manipulation and reporting, and Google Slides for presenting campaign performance and insights. • Collaboration: Effective team player who can work virtually with various stakeholders to bring email campaigns to life. The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.Austin, TX$28—$38 USDOUR OPPORTUNITY Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives. The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management. WHAT WE OFFER Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program! For more information, visit www.natera.com. Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws. If you are based in California, we encourage you to read this important information for California residents. Link: [Upgrade to PRO to see link] Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes. For more information: - BBB announcement on job scams - FBI Cyber Crime resource page