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SeniorFull-timeAWSGit
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Marketing Manager, NIPT to develop and execute marketing initiatives for Natera’s genetic tests, UX offerings, and patient education tools. This role will focus on driving adoption among OBGYN, MFM, and GC providers and their patients.
Key Responsibilities
- →Create and execute marketing plans to increase awareness and promote key Panorama NIPT and Vistara Single-Gene NIPT messages
- →Develop and implement HCP and patient marketing campaigns, content, and engagement tactics
- →Present marketing campaigns, progress, and performance to internal stakeholders
- →Partner cross-functionally with Product, UX, Patient Experience, Sales, Medical, and Leadership teams
- →Conduct market research on customer drivers, competitive landscape, and effectiveness of messaging
- →Identify and size business opportunities by creating business cases and financial models
- →Effectively manage marketing projects, timelines, vendors, and budget
Requirements
- ✓B.A. or B.S. degree required; MBA/Advanced degree preferred
- ✓Minimum of 5 years of professional experience in healthcare product marketing, product management, sales, medical affairs, or strategic consulting
- ✓Experience in life sciences, health technology, or diagnostics preferred
- ✓Formal educational background or clinical experience in genetic counseling or medical genetics preferred
- ✓High integrity and strong project management skills
- ✓Experience marketing products and services to healthcare providers
- ✓Strong collaboration and leadership skills with cross-functional teams
- ✓Strong communication and presentation skills
- ✓Basic financial and economic modeling skills
- ✓Familiarity with digital marketing channels and tactics preferred
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