Head of Product and Distribution Marketing at Nationallifeinsurancecompany

Nationallifeinsurancecompany

Addison, TX·5h ago

ExecutiveFull-timeGoAI

Salary Range

$190,400 - $257,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Head of Product & Distribution Marketing to serve as the strategic bridge between Marketing and the Enterprise at National Life Group. This role focuses on owning go-to-market strategy, positioning, and growth execution across the portfolio.

Key Responsibilities

→Own enterprise product marketing and growth strategy in partnership with senior leaders.
→Translate market intelligence, analytics, and AI-driven insights into clear business actions.
→Lead GTM strategy, positioning, messaging, and launch planning across Life and Annuities.
→Partner across Product, Distribution, Operations, and Field leadership.
→Own end-to-end GTM for Life and Annuity products.
→Define differentiated value propositions aligned to agent needs and product economics.
→Lead CRM and lifecycle marketing strategy across advisor and customer journeys.
→Embed AI, automation, and advanced analytics into personalization and campaign orchestration.
→Design agent-first programs that accelerate adoption and loyalty.
→Lead and develop a high-performing product marketing team.

Requirements

✓10+ years in product marketing, CRM, growth, or consulting within Life and/or Annuities.
✓Deep expertise in advisor-centric distribution models.
✓Proven success leading GTM strategy, teams, and delivering measurable growth.
✓Strong Salesforce CRM and AI-driven marketing experience.
✓Executive-level communication and stakeholder leadership skills.
✓Strategic, data-driven, and effective in complex environments.
✓Willingness to travel as needed.