Manager, Growth Marketing Experimentation at NBCUniversal3

The Manager, Experimentation leads NBCU’s incrementality testing program for Performance and Device media in partnership with the Sr. Manager of Media Experimentation. The ideal candidate is the methods & QA owner: you will shape the learning agenda, enforce power standards, ensure study designs are decision-grade, and translate vendor results into clear budget guidance—reconciled with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) so leaders can act with confidence and speed. This person will be a key cross-functional leader with the Performance and Device Media teams, helping to inform crucial company decisions on marketing investment and allocation.  Key responsibilities could include, but are not limited to: • Co-own the experimentation roadmap with the Sr. Manager of Media Experimentation; define learning agenda, decision questions, hypotheses, success metrics, guardrails, and power thresholds; review/approve vendor designs and reject under-powered or invalid proposals.   • Lead day-to-day relationship with external measurement vendor— partner with Sr. Manager to prioritize the study backlog, deliver accurate data, align on methods, track SLAs and change logs, escalate blockers  • Collaborate with Sr. Manager of Media Experimentation on ensuring clear schedules, accurate data inputs, agency and/or vendor alignment, and structured documentation of results  • Partner with the vendor and a Media Analytics analyst to produce clear, defensible readouts that inform decisions (lift, uncertainty, risks); write concise decision memos and hand off to Optimization and & Insights team for execution and pacing/optimization.   • Drive calibration with MMM/MTA; propose tiebreakers and thresholds for decisioning; contribute to cross-channel measurement efforts by triangulating learnings.   • Ensure high quality of analysis with speed; Monitor design defects/leakage; run targeted validations (SQL/R/Python spot checks) as needed; improve run-rate without sacrificing validity.  • Mentor a Media Analytics analyst; uplevel partner teams (brief quality, power, common pitfalls); collaborate with data science and other analytics & media teams; contribute to a standardized measurement approach across the NBCU Media Group.