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Product Manager, Ad Performance Activation at NBCUniversal3
NBCUniversal3New York, NEW YORK, us·8h ago
SeniorFull-timeData Science
Salary Range
$143,650 - $194,350 /year
This salary is estimated based on similar roles. The actual salary may vary.
NBCUniversal Advertising Products & Solutions (AP&S) is responsible for the product development and project management of NBCUniversal’s full advertising technology suite. From sales support to campaign execution, delivery, and billing, our division services both internal and external customers in support of NBCUniversal’s $7B+ annual advertising business. Together, we’re building the platform that powers the future of advertising at NBCU.
As a Product Manager for Performance Optimization Activations, you will lead initiatives to improve campaign efficiency through automation, optimization algorithms, and streamlined workflows for buyers.
Key Responsibilities:
• Own the roadmap for Performance based campaigns, focusing on workflow automation and optimization features.
• Collaborate with Sales, Operations, Data Science, and Engineering to implement bidding strategies and pacing controls.
• Develop advanced optimization tools, including KPI-based bidding models and real-time performance reporting.
• Drive integration with NBCU Ad Sales systems to support real-time targeting and campaign activation.
• Drive enhancements to reduce manual campaign setup and improve targeting precision.
• Partner with DSPs and internal systems to integrate optimization algorithms and reporting capabilities.
• Analyze campaign performance data to identify trends and build solutions to recommend improvements.
• Lead test-and-learn programs for new optimization strategies and automation features.
• Ensure alignment with NBCU’s broader advertising technology strategy and client needs.
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About NBCUniversal3
NBCUniversal3 is a dynamic media and entertainment company operating at the forefront of the digital and broadcast industries. Specializing in content creation, distribution, and technology solutions, the company leverages its extensive expertise to deliver engaging experiences across multiple platforms. While the name suggests a connection to the broader NBCUniversal legacy, NBCUniversal3 appears to focus on innovative digital media services, potentially serving as a specialized division or a forward-thinking subsidiary. Its operations likely span global markets, capitalizing on the parent company's established reputation and resources. The company offers a range of products and services tailored to both consumers and industry professionals, including streaming platforms, original content production, and advanced media analytics. Key features may include high-definition video streaming, personalized user interfaces, and data-driven insights to enhance viewer engagement. NBCUniversal3 targets a diverse audience, from casual viewers seeking entertainment to businesses and advertisers looking for cutting-edge media solutions. Its offerings are designed to bridge the gap between traditional broadcasting and modern digital consumption, ensuring relevance in an evolving media landscape. Notable achievements for NBCUniversal3 could include partnerships with leading tech firms, the launch of award-winning digital content, or the development of proprietary technologies that set it apart from competitors. Its market position is likely strengthened by its affiliation with NBCUniversal, allowing it to access a vast library of content and a robust distribution network. The company’s unique value proposition lies in its ability to blend creativity with innovation, delivering scalable solutions that meet the demands of today’s fast-paced media environment while maintaining the high standards associated with the NBCUniversal brand.
