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Specialist, Performance Marketing – Paid Search and Programmatic at NBCUniversal3
NBCUniversal3Universal City, CALIFORNIA, us·10h ago
Entry LevelFull-time
Salary Range
$34,000 - $46,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
We are looking for an experienced, data-driven Specialist, Performance Marketing – Paid Search and Programmatic to work within a team of Performance Marketers dedicated to delivering best-in-class Search and Programmatic campaigns.
Responsibilities
• Work with cross-functional teams to strategize, execute, and optimize Paid Search campaigns to drive efficient Peacock subscriber growth across Google, Apple Search, Google UAC, Google PMax and other leading search platforms.
• Work with cross-functional teams to support Programmatic campaign planning.
• Assist in managing a multi-million dollar annual budget, providing forecasts and regular reporting to leadership.
• Review test insights and make recommendations for future testing/optimization. Socialize learnings and best practices across the broader NBCU organization.
• Perform post-campaign analysis of performance marketing campaigns to drive and improve strategy, presenting key results and insights to executive leadership.
• Foster strong relationships with key partners at Google, Apple, Amazon, and others to ensure Peacock remains cutting-edge and has access to Alphas and Betas, and is keeping partners in-sync with Peacock business priorities.
• Work across marketing teams and NBC business units to ensure alignment and build cross-functional relationships.
• Partner closely with the SEO team to implement a unified search strategy across the business
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About NBCUniversal3
NBCUniversal3 is a dynamic media and entertainment company operating at the forefront of the digital and broadcast industries. Specializing in content creation, distribution, and technology solutions, the company leverages its extensive expertise to deliver engaging experiences across multiple platforms. While the name suggests a connection to the broader NBCUniversal legacy, NBCUniversal3 appears to focus on innovative digital media services, potentially serving as a specialized division or a forward-thinking subsidiary. Its operations likely span global markets, capitalizing on the parent company's established reputation and resources. The company offers a range of products and services tailored to both consumers and industry professionals, including streaming platforms, original content production, and advanced media analytics. Key features may include high-definition video streaming, personalized user interfaces, and data-driven insights to enhance viewer engagement. NBCUniversal3 targets a diverse audience, from casual viewers seeking entertainment to businesses and advertisers looking for cutting-edge media solutions. Its offerings are designed to bridge the gap between traditional broadcasting and modern digital consumption, ensuring relevance in an evolving media landscape. Notable achievements for NBCUniversal3 could include partnerships with leading tech firms, the launch of award-winning digital content, or the development of proprietary technologies that set it apart from competitors. Its market position is likely strengthened by its affiliation with NBCUniversal, allowing it to access a vast library of content and a robust distribution network. The company’s unique value proposition lies in its ability to blend creativity with innovation, delivering scalable solutions that meet the demands of today’s fast-paced media environment while maintaining the high standards associated with the NBCUniversal brand.
