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DirectorFull-timeRustGit
Salary Range
$136,000 - $184,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Principal Product Marketing Manager to join Nexthink, a leader in the Digital Employee Experience (DEX) category. This role requires a storyteller and strategist who can define market narratives, connect technology to C-level priorities, and bring our platform to life.
Key Responsibilities
- →Amplify Nexthink’s role as the DEX leader to analysts, press, partners, and executive audiences.
- →Build persona-based narratives that resonate from IT ops to the CIO suite.
- →Craft positioning that differentiates Nexthink and elevates our portfolio.
- →Translate technical features into compelling stories for customers and executives.
- →Deliver presentations to senior IT leaders and C-level audiences.
- →Own GTM strategy for major launches and cross-sell initiatives.
- →Drive competitive positioning, pricing narratives, and value frameworks.
- →Lead creation of high-impact content like solution briefs and customer case studies.
- →Partner with Sales Enablement to arm field teams with messaging.
- →Stay ahead of trends and competitive shifts to evolve our category narrative.
- →Conduct persona research, customer interviews, and win/loss analysis.
Requirements
- ✓Experience in product marketing, particularly in technology or software.
- ✓Strong storytelling and strategic thinking abilities.
- ✓Ability to translate complex technology into inspiring narratives.
- ✓Experience with GTM strategy and cross-functional collaboration.
- ✓Excellent presentation and communication skills.
- ✓Understanding of competitive positioning and market trends.
- ✓Experience with content creation and customer engagement.
