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SeniorFull-time
Salary Range
$22,100 - $29,900 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a SEO, SEA and AIO Leader to join NIQ. This role focuses on leading and developing strategies for SEO, SEA and AIO, with performance tracking and KPI framework.
Key Responsibilities
- →Work with senior stakeholders and content creators to ensure content performance
- →Develop and roll out strategies for SEO, AIO and SEA, together with performance tracking and a KPI framework
- →Conduct keyword research, prompt research and manage keyword groups
- →Monitor performance, including domain authority and topical performance
- →Partner with content teams to provide the right keyword strategy for articles, reports and strategic content areas
- →Support local SEO efforts, including local topics and languages
- →Provide competitor insights regarding ads, topic share, and other KPIs
- →Develop and execute paid search strategy and global search campaigns
- →Manage and optimize paid search channels and ad accounts, ensure best practices in all our paid search campaigns
- →Develop and run governance guidelines for all marketing teams for SEO and SEA
- →Set up KPIs, track performance, and manage against the defined goals
- →Manage and optimize SEO platforms (BrightEdge, SEMrush, Ahrefs, or similar.)
- →Train users in search tools, trends and best practices
- →Monitor and enhance organic traffic, website health, and conversion rates
- →Collaborate with other teams for a seamless cross-channel experience
- →Monitor competition and integrate A/B testing into search marketing initiatives
Free to sign up. Takes 30 seconds.
About NielsenIQ
NielsenIQ is a global leader in providing data and insights to help businesses understand consumer behavior and market trends. Operating at the intersection of retail, media, and consumer goods industries, the company was formed through the strategic merger of Nielsen and CACI International's information services division, leveraging decades of expertise in market analytics. Headquartered in the United States with a widespread international presence, NielsenIQ combines advanced technology with deep industry knowledge to deliver actionable intelligence to clients worldwide. The company offers a comprehensive suite of products and services, including retail measurement, media analytics, and consumer insights, all powered by cutting-edge data science and AI technologies. Key features of their solutions include real-time market tracking, granular consumer segmentation, and predictive analytics to optimize business strategies. NielsenIQ primarily serves large retailers, consumer packaged goods manufacturers, and media companies, providing them with the tools to enhance decision-making, drive growth, and adapt to evolving market dynamics. Notable achievements include being a long-standing benchmark in retail measurement and media ratings, with a reputation for accuracy and reliability. NielsenIQ holds a dominant market position, trusted by over 50,000 clients globally, and is recognized for its commitment to innovation and data integrity. The company’s unique value proposition lies in its ability to unify disparate data sources into cohesive insights, enabling clients to navigate complexity and capitalize on emerging opportunities with confidence.
