Jr. Market Research Analyst (Brand & Media) at NielsenIQ

About this Job The Brand & Media team at NIQ empowers brands to drive sustainable growth by putting the consumer at the center of marketing decisions. We combine robust data and deep industry expertise to strengthen brands, shape effective marketing strategies, and clearly demonstrate impact on commercial outcomes. Our market-leading solutions deliver a holistic view of brand and media performance, transforming complex data into actionable insights. This enables clients to create best-in-class shopping experiences through integrated, personalized advertising strategies and improved product visibility and discoverability across channels. As a Jr. Market Research Analyst (Brand & Media), you will be responsible for managing brand performance and consumer insight projects end to end, using NIQ’s Brand Strategy solutions, with support from senior team members. The role involves working with data to help measure brand strength, evaluate how effectively brand equity is activated across the marketing mix, and identify insights that inform strategic decision-making. You will contribute to transforming complex datasets into clear, actionable learnings, support reporting and presentations, and help link brand performance metrics to market and business outcomes, demonstrating the impact of brand initiatives on commercial success. Responsibilities • Support the execution of end‑to‑end brand and media research projects, partnering with senior team members to analyze brand performance and consumer–brand relationships. • Assist in the design, review, and testing of brand and media survey questionnaires, ensuring methodological rigor, clear structure, and alignment with study objectives and brand KPIs. • Monitor survey fieldwork activities, performing data quality checks and validating inputs to ensure reliable and robust datasets. • Verify preliminary data processing and statistical outputs, following the approved analysis plan and project guidelines aligned with senior supervision. • Develop tables, charts, and visual materials that transform complex datasets into clear, actionable brand and media insights. • Contribute to client-ready reports and presentations by synthesizing findings into structured, insight-led narratives that support strategic decision-making. • Work with quantitative and qualitative research methodologies, with a primary focus on brand tracking and communication effectiveness studies. • Ensure timely delivery of high-quality outputs while identifying opportunities to improve research processes, reporting standards, and client deliverables. • Integrate and cross-reference data from multiple sources—including ad hoc studies, syndicated data, and external datasets—to generate meaningful insights and recommendations for clients.#LI-Hybrid