Sales Development Representative (Soluções de Consumer Intelligence) at NielsenIQ

About the Role

We are looking for a Sales Development Representative (SDR) to join our Latin America team for Small and Medium Business (SMB). This role is crucial for driving the beginning of the sales cycle, qualifying inbound contacts, actively prospecting through email, social media, and phone, and supporting pre- and post-event initiatives. As the first point of contact for potential clients, the SDR sets the tone for the NIQ experience, generating and strengthening the sales pipeline and connecting opportunities with our Sales Executives.

Key Responsibilities

• →Present impactful solutions: Engage decision-makers at different levels, understanding their challenges and clearly showing how NIQ solutions can drive strategic objectives.
• →Actively prospect for new business: Make contacts via phone, email, social media, and events to identify, connect, and engage potential clients, generating qualified meetings for the sales team.
• →Qualify inbound leads with agility and precision: Quickly assess the readiness level of prospects, ensuring only qualified leads advance to Sales Executives.
• →Support marketing and event initiatives: Contribute to the success of both physical and virtual events, acting from pre-event mobilization to strategic post-event follow-up, strengthening engagement and opportunity generation.
• →Execute a consistent prospecting plan: Organize and conduct daily, weekly, and monthly routines based on account research, contact planning, and personalized messaging, maximizing efficiency and results.
• →Meet and exceed activity targets — including calls, emails, social interactions, and scheduling — ensuring high conversion of qualified leads into real opportunities.
• →Maintain organized and reliable data in CRM: Record all interactions and activities accurately, following defined processes and SLAs to ensure efficient pipeline management.
• →Collaborate closely with the Sales team: Work in partnership with Sales Executives to nurture leads, ensure quality in handover, and contribute to pipeline and revenue conversion.