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SeniorFull-time
Salary Range
$24,752 - $33,488 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Sales Lead is responsible for driving revenue growth through supplier-targeted campaigns. This role leads the sales strategy, builds strong supplier relationships, and ensures successful delivery of marketing initiatives that meet business objectives.
Key Responsibilities
- →Own revenue targets for supplier-targeted campaigns and ensure KPIs are achieved.
- →Develop and execute sales strategies to secure new campaigns and upsell to suppliers.
- →Lead proactive pitching of marketing opportunities to suppliers.
- →Forecast revenue performance and provide regular updates to management.
- →Build and maintain strong relationships with suppliers and Retailer team to foster long-term partnerships.
- →Represent the supplier during Joint Business Planning (JBP) or Category Review meetings to identify marketing opportunities.
- →Organize supplier activities or briefings to showcase marketing capabilities and drive engagement.
- →Prepare compelling proposals and negotiate pricing and terms with suppliers.
- →Ensure alignment with retailer guidelines on promotional mechanisms and artwork standards.
- →Track revenue performance and campaign delivery to ensure KPIs are met.
- →Collaborate with Client Service (CS) to co-present post-campaign evaluations and insights to suppliers.
- →Maintain accurate sales pipeline and CRM records for visibility and forecasting.
- →Analyze campaign ROI and recommend improvements for future initiatives.
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About NielsenIQ
NielsenIQ is a global leader in providing data and insights to help businesses understand consumer behavior and market trends. Operating at the intersection of retail, media, and consumer goods industries, the company was formed through the strategic merger of Nielsen and CACI International's information services division, leveraging decades of expertise in market analytics. Headquartered in the United States with a widespread international presence, NielsenIQ combines advanced technology with deep industry knowledge to deliver actionable intelligence to clients worldwide. The company offers a comprehensive suite of products and services, including retail measurement, media analytics, and consumer insights, all powered by cutting-edge data science and AI technologies. Key features of their solutions include real-time market tracking, granular consumer segmentation, and predictive analytics to optimize business strategies. NielsenIQ primarily serves large retailers, consumer packaged goods manufacturers, and media companies, providing them with the tools to enhance decision-making, drive growth, and adapt to evolving market dynamics. Notable achievements include being a long-standing benchmark in retail measurement and media ratings, with a reputation for accuracy and reliability. NielsenIQ holds a dominant market position, trusted by over 50,000 clients globally, and is recognized for its commitment to innovation and data integrity. The company’s unique value proposition lies in its ability to unify disparate data sources into cohesive insights, enabling clients to navigate complexity and capitalize on emerging opportunities with confidence.
