Senior Staff Product Manager - Content Hub at Nubank

About Us Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America – and this is still just the beginning of the purple future we’re building. Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human. Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Learn more at our careers page. About the role We are looking for a Senior Staff Product & Marketing Manager professional to own and scale our new content hub – a central, owned channel where Nubank will host exclusive content from strategic partnerships and operate a delightful e-commerce experience for branded merchandise and collaborations. This person will be the end-to-end operational owner of the content hub: from defining and running the operating model with partners and suppliers, to working closely with Product Operations, Engineering, Marketing, Legal, Tax, and Logistics to make the experience work seamlessly for customers across markets as we are scaling our brand globally. The first big mission is to launch an initial version of the content hub, including exclusive content and the first wave of merchandise from our global partnerships with key partners such as Mercedes, AMG, Petronas F1, and Inter Miami CF, and then continuously iterate it into a core channel for our marketing and product teams to engage fans, launch new experiences, and drive product adoption. You will sit in the Marketing organization, working very closely with Product Operations, Product Management, and Partnerships, and will operate at a Senior Staff (IC8) level, with significant autonomy and visibility. You’ll be responsible for • Owning the content hub and merchandise “store” end-to-end – from concept to daily operations – as your core product, ensuring it delivers a high-quality, reliable experience to Nubank customers and partners. • Leading the MVP launch of the hub, including content and the first merchandise drops (e.g., Mercedes and Inter Miami collaborations), coordinating legal, tax, inventory, shipping, content, and technical workstreams to get a first version live quickly and safely. • Designing and running the operating model for the hub: selecting and managing suppliers and partners, defining SLAs and responsibilities, and ensuring that logistics, customs, returns, and customer support flows are clearly owned and work in practice (e.g., FAQs, redirection to partner support, escalation paths). • Partnering with other Product Managers and Engineers to scope and prioritize technical integrations and features (e.g., plug-ins for e-commerce, content formats, entry points in the Nu app), translating operational needs into clear product and technical requirements. • Defining and optimizing discovery and entry points to the hub, both within the Nubank app and from partner surfaces (e.g., partner websites, campaigns), in collaboration with Marketing, Product, and Partnerships teams. • Coordinating a highly cross-functional stakeholder landscape, including Global and Local Marketing, Partnerships, Product, Engineering, Legal, Tax, and Operations, continuously re-prioritizing across competing needs while keeping the hub roadmap and delivery on track. • Setting up and driving a clear execution plan and governance, including timelines, milestones, and decision forums, and proactively unblocking legal, regulatory, and operational issues as they arise. • Continuously evolving the hub vision and roadmap beyond V1 – for example into fan clubs, community experiences, and early-access product launches – in partnership with Marketing and Product leaders. We are looking for a person who has Required qualifications • Extensive senior experience (Senior Staff / IC-level) in Product Operations, Product Management, Product Marketing, or a similar role, with a clear track record of hands-on, operational execution • Proven end-to-end ownership of a complex, cross-functional initiative or consumer-facing product, covering business case, technical integration, partner management, operations, and ongoing optimization. • Experience with e-commerce platforms, marketplaces, or content platforms (for example, consumer marketplaces, creator or content platforms, streaming or membership products), understanding logistics flows, content hosting, QA, and external partner integrations. • Strong program/project management skills and the ability to switch context frequently, wearing multiple hats across operations, product, marketing, legal, and partner management while keeping clarity on priorities and outcomes. • Demonstrated ability to work closely with engineers on integrations and technical capabilities (e.g., plug-ins, APIs, content formats), with enough technical fluency to challenge trade-offs and co-design solutions. • A strong ownership mindset, with visible examples of “getting your hands dirty” to solve operational issues, close gaps, and deliver on ambitious timelines in high-visibility projects. • Excellent communication and stakeholder management skills in English, including working with senior leaders and diverse global teams. • Ability and willingness to be based in Miami, US or São Paulo, BR (relocation support available if required). Nice to have • Experience building or operating content hubs, fan communities, or loyalty / membership experiences, especially in partnership with major sports, entertainment, or lifestyle brands (e.g., motorsport, football clubs). • Experience navigating legal, tax, and regulatory implications of new digital products or commerce experiences, collaborating effectively with specialist teams to find practical paths forward. • Optional: background in Product Marketing (PMM) or Marketing roles where you acted as the bridge between product, logistics/operations, and external partners, owning very operational work (not only go-to-market strategy). • Experience in smaller or fast-growing companies where you had broad, end-to-end responsibility rather than a narrow slice of a large system. Location • Office location: Miami, United States Work model for this role Our work model for this role is Hybrid 2–3 times/week: our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit our hybrid work model page. Our benefits – United States (Employee) For this role, you will be eligible for Nubank’s US employee benefits, including: • Opportunity of earning equity at Nu • Medical Insurance • Dental and Vision Insurance • Life Insurance and AD&D • Extended maternity and paternity leaves • Nucleo – our learning platform of courses • NuLanguage – our language learning program • NuCare – our mental health and wellness assistance program • 401(k) • Saving Plans – Health Saving Account and Flexible Spending Account • Work-from-home Allowance • Relocation Assistance Package, if applicable