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LeadFull-timeGoAI
Salary Range
$89,250 - $120,750 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Content Lead to join our team at Octopus Electric Vehicles. This role focuses on building and executing content strategies across all marketing channels to educate, engage, and convert potential EV drivers.
Key Responsibilities
- →Build and execute our content strategy across all marketing channels, aligning with our brand guidelines, tone of voice, and commercial goals
- →Partner with the marketing team on priority projects to understand target audiences and develop creative ideas to engage them
- →Lead and develop a high-performing content team, supporting them to have the biggest possible commercial impact
- →Help set marketing team priorities, putting a spotlight on how content drives growth and retention
- →Experiment with AI tools to create high-quality content efficiently and at scale
- →Oversee the creation of platform-specific content for LinkedIn, Instagram, TikTok/X, and YouTube
- →Keep up to date with the latest trends, algorithms, and platform updates to ensure content remains effective
- →Support the Head of CRM to deliver contact strategies for prospective business clients and EV drivers
- →Lead our organic growth strategy by blending SEO best practices with LLM-optimisation
- →Ensure all content is consistent with our tone of voice and positioning
- →Define KPIs for content health and champion a test-and-learn culture
Requirements
- ✓Proven experience in Content Leadership (3-4 years), ideally in high-growth scale-up businesses
- ✓Commercially driven with a track record of driving commercial outcomes through content
- ✓Broad understanding of marketing channels
- ✓Passion for customer experience and insight-led marketing
- ✓Adaptability and a collaborative, proactive approach
- ✓Embrace failure and have a ‘test and learn’ mindset
- ✓Excellent communication skills
- ✓Stakeholder management skills
- ✓Growth mindset with a focus on continuous improvement
- ✓Ability to prioritize and think critically
Benefits
- ★Dog friendly company
- ★Octopus Employee Benefits
- ★Recognition as best company to work for
