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DirectorFull-timeRust
Salary Range
$204,000 - $276,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Performance Advertising Director to build and scale a results-driven creative engine for global growth, with a strong focus on the U.S. market. This role involves owning the end-to-end creative growth loop across various ad platforms, from insight and messaging strategy to high-volume production, testing, and iteration.
Key Responsibilities
- →Develop and scale a creative strategy aligned with funnel goals (acquisition, activation, conversion, retention) and user segmentation.
- →Own performance creative for Search Ads (Google/Bing and other relevant platforms): messaging architecture, keyword-intent mapping, ad copy systems, extensions, and landing page creative alignment.
- →Lead creative direction for paid social channels (e.g., Meta, TikTok, YouTube, X), covering both short-form video and static/UGC-style creatives.
- →Establish a creative experimentation model: exploration → winners → scaling → refresh, with clear criteria for promotion and retirement of assets.
- →Design and run an efficient production pipeline across markets and languages: brief → concept → production → launch → learn.
- →Work closely with Growth, Product, Design, and Data teams to ensure creative is consistent with product priorities and the end-to-end conversion journey.
Requirements
- ✓3+ years of advertising creative experience with a strong performance marketing orientation.
- ✓Demonstrated experience owning or leading creative strategy across Search Ads and at least one major paid social channel.
- ✓Strong ability to craft high-performing search ad copy systems and align creatively with landing page conversion.
- ✓Proven capability to build scalable creative mechanisms: playbooks, creative testing frameworks, asset lifecycle management, and production workflows.
- ✓Strong stakeholder management and execution in fast-paced environments.
- ✓Preferred: Strong Web3 understanding and real trading experience.
- ✓Preferred: U.S. market experience (audience insight, cultural nuance, competitive context, performance channels at scale).
- ✓Preferred: Access to external creative resources (high-quality vendors/creators/agencies) and the ability to manage them effectively.
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