Senior Social Data Analyst at Oliver

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. THE ROLE You'll be the person the studio turns to when they need to understand what the data is telling them and what to do about it. From weekly content performance to campaign post-mortems, audience deep-dives to competitive benchmarking, you'll deliver best-in-class social performance insight that delivers robust and actionable learnings for social teams and practices. This isn't a role that sits in a silo producing dashboards. You'll be embedded in the creative and strategic process, ensuring data informs briefs, shapes content decisions, and proves the value of the studio's work. We're looking for someone who combines analytical rigour with strong communication skills, someone who can spot the story in the data and tell it in a way that moves people to act. Success means insight that visibly improves the work: content that performs better, strategies that are sharper, and a client team that trusts data to guide decisions. WHAT YOU'LL DO Performance Analysis and Reporting • Deliver regular social insight reporting, build measurement frameworks and social benchmarking, informing social strategies and future recommendations • Carry out analysis and audits of Dove's social channels to understand effectiveness and identify platform, content, and audience insight recommendations • Bring together social data from different sources to build meaningful and actionable output like audience segments, content pillars, and format effectiveness that inform what experiences and content we serve • Track and report on campaign performance across organic, paid, influencer, and UGC content, connecting activity to measurable outcomes in engagement, reach, brand sentiment, and consideration Insight and Strategy • Use social listening tools to track brand reputation, audiences, and content, as well as brand reputation and crisis management, to identify emerging cultural trends, opportunities, and threats • Translate performance data and audience insight into clear, actionable recommendations that directly inform content strategy, creative briefs, and publishing decisions • Conduct competitive and category analysis within beauty and personal care, identifying where Dove is outperforming and where there are gaps to close • Partner with strategists and social media managers to ensure data is embedded in the planning process, not just the review process Measurement Innovation • Identify new, innovative ways to measure effective social activity, including but not limited to custom metrics, measurement approaches, and AI-driven or agentic automated reporting solutions • Embed best practice measurement, reporting, and insight generation at the heart of all the studio's work • Develop tailored measurement approaches for different content types, creator partnerships, and campaign formats, ensuring the studio can clearly demonstrate the value of its output Tools, Platforms, and Partnerships • Act as the champion for insight tools and associated products and services across the studio • Own and develop relationships with key suppliers within the tech stack to maximise usage and effectiveness • Manage and optimise the studio's use of social analytics, listening, and reporting platforms, ensuring the team has access to the right data at the right time Stakeholder Communication and Culture • Act as an evangelist on how to best measure and act on insight, internally as well as with client partners • Present performance insights and strategic recommendations to the Dove brand team and senior studio stakeholders, distilling complex data into clear, compelling narratives • Foster a culture of learning and expertise within social measurement by proactively organising learning sessions, training, and sharing industry updates. Embrace and be at the forefront of developments in social platforms, measurement, and metrics WHAT YOU BRING • 5+ years of experience in social analytics, data analysis, or digital performance measurement, with a strong focus on social media for consumer brands • Expert knowledge of social metrics across organic, paid, and influencer activations, with the ability to build an integrated view of social performance • Expert using social management platforms such as Brandwatch, Meltwater, Talkwalker, Dash, and Sprinklr, as well as native social platform analytics • Strong ability to build analytical solutions that aggregate and mine data from numerous sources to create richer insights • Excellent communication and data storytelling skills, with the ability to distil complex ideas for non-technical audiences • A strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode social effectiveness • Strong critical-thinking and problem-solving skills with a keen eye for detail • Experience working with paid social data and associated performance metrics • Proactive ability to identify client and project needs and build tailored solutions accordingly • Confident and proficient in presenting to senior client and internal stakeholders • Experience in beauty, personal care, wellness, or FMCG is a strong plus • An active interest in the evolution of social media and how these developments impact performance for brands • Collaborative team player, open minded • Professional proficiency in English; additional languages are a plus Gen AI and Agentic Thinking: • Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to support data analysis, trend identification, report generation, and insight synthesis • Agentic mindset: ability to break down complex analytical challenges, identify the most effective approach, and deliver systematic, actionable outputs • Experience developing or exploring AI-driven and automated reporting solutions that improve the speed and depth of social insight • Understanding of AI capabilities and limitations, with strong human oversight and critical evaluation of AI-generated analysis • Ability to guide the wider team in using data and AI tools effectively and responsibly Qualifications: • Formal Degree is required • Professional English level spoken and writing. • Live in Mexico City or Metropolitan area NICE TO HAVE • Experience working on Dove or Unilever brands • Experience in an in-house agency, embedded studio, or social-specialist environment • Proficiency with data visualisation tools (such as Looker Studio, Tableau, or Power BI) • Experience with influencer performance measurement and creator content analytics • Familiarity with social commerce metrics and conversion tracking • Experience building automated dashboards or reporting workflows • Knowledge of brand tracking, sentiment analysis, or audience research methodologies beyond social platforms #OLATAM #REQID16991 Our values shape everything we do: Be Ambitious to succeed  Be Imaginative to push the boundaries of what’s possible  Be Inspirational to do groundbreaking work  Be always learning and listening to understand  Be Results-focused  to exceed expectations  Be actively pro-inclusive and anti-racist across our community, clients and creations  OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.