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ManagerFull-timeAWSGitAI
Salary Range
$19,040 - $25,760 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an expert Influencer Marketing Manager to lead the development and execution of our influencer marketing strategies and campaigns to increase brand awareness.
Key Responsibilities
- →Develop and execute influencer marketing strategies and creative campaigns
- →Identify and build relationships with prominent influencers and thought leaders
- →Attend relevant events for networking and business purposes
- →Develop content ideas and write and curate content
- →Plan shoots and coordinate with agencies
- →Research relevant industry experts, competitors, target audience and users
- →Brainstorm new, creative approaches to influencer campaigns
- →Keep abreast of emerging trends, technologies and influencers
- →Liaise with the marketing team to create and coordinate marketing strategies across different channels
- →Oversee the development and implementation of all influencer campaigns from ideation to execution
- →Set up and track Key Performance Indicators (KPIs) to measure campaign success
- →Serve as a liaison between brand ambassadors/influencers and the marketing team
- →Identify new opportunities for collaborating with established influencers and approach influencer campaigns innovatively
- →Cultivate professional partnerships and network for relevant contacts
- →Work with marketing and design teams to post influencer content on social media platforms
- →Research market data and trends to establish best practices for influencer campaigns
- →Generate and present reports on campaign performance
Requirements
- ✓Degree in Marketing, Communications or a similar field
- ✓Prior experience in leading influencer marketing campaigns
- ✓Prior experience in Beauty brands
- ✓Proficiency in analytics tools (Google Analytics, HubSpot, or TapInfluence)
- ✓Proven track record in outreach campaign strategies
- ✓In-depth knowledge of the social media marketing industry
- ✓Impeccable verbal and written communication skills
- ✓Well-organized with great time management skills
- ✓Outstanding project management skills
- ✓Excellent interpersonal and relationship-building skills
- ✓Networking aptitude
- ✓Thorough understanding of current social media and influencer marketing trends
- ✓Proven experience in using social media platforms as marketing channels
- ✓Excellent communication and relationship-building skills
- ✓Passion for and inquisitive about AI and new technologies
- ✓Understanding and knowledge of AI tools is beneficial, but the ability to learn and digest benefits and features of AI tools is critical.
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