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ExecutiveFull-time
Salary Range
$133,280 - $180,320 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Head of Marketing for Central Europe to lead a diverse, multi-discipline marketing organization at On. This role involves shaping the regional vision and uniting various marketing functions into a connected, high-performing team.
Key Responsibilities
- →Define and lead the Central Europe marketing strategy, partnering closely with the Head of Sales to deliver regional brand and business growth.
- →Lead the full Sub-Regional Marketing team — Brand Comms, Brand Activation, and Trade Marketing — creating clarity, cohesion, and a shared sense of purpose across markets.
- →Shape the sub-regional narrative together with your Brand Comms team, ensuring our stories land with cultural resonance and local relevance across campaigns, channels, communities, and partners.
- →Champion executional excellence, translating global and regional direction into premium, impactful work at every touchpoint.
- →Drive an integrated operating model, enabling cross-functional collaboration with Sales, Regional Brand Studio and Experience, Strategic Partners, Ecommerce and Retail/DTCR.
- →Build strong relationships with key accounts and community networks — partnering closely with your Trade Marketing and Brand Activation teams to ensure our brand shows up with intention and influence across Central Europe.
- →Steward the regional marketing budget, ensuring disciplined planning, smart investment, and clear measurement of brand and commercial impact.
- →Inspire, develop, and empower leaders, fostering an inclusive, creative, high-performance culture across all marketing functions and markets.
Requirements
- ✓Typically 10+ years’ experience across multiple marketing disciplines, ideally within sportswear, consumer, or lifestyle brands.
- ✓Proven success leading diverse and creative teams — across functions, markets, and levels.
- ✓A strategic thinker with strong brand intuition, cultural awareness, and an ability to translate vision into action.
- ✓Comfortable operating in ambiguity — able to read between the lines, simplify complexity, and turn uncertainty into clear direction for your team.
- ✓Strong analytical competence, with the ability to make grounded decisions at pace.
- ✓A natural collaborator – energised by cross-functional work and driving alignment across teams.
- ✓Based in or within proximity to Zurich or Berlin (2–3 days per week in office) with willingness to travel across the region.
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