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DirectorFull-timeRustAWSFigmaAI
Salary Range
$136,000 - $184,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
OpenAI is seeking a Social Creative Director to join our in-house Creative Studio team. This role focuses on concepting, crafting, and leading social-first creative across various channels to shape culture, educate users, and build trust in the OpenAI brand.
Key Responsibilities
- →Lead concept development and execution for social-first activations across Instagram, X, LinkedIn, YouTube Shorts, and emerging platforms
- →Craft breakthrough storytelling around launches, model releases, research updates, product features, and cultural moments
- →Partner closely with Product Marketing, Comms, and Creative Leadership to develop integrated creative ideas that ladder up to larger brand initiatives
- →Direct briefs, oversee and create storyboards, scripts, edits, and visual references to push ideas forward quickly
- →Guide and mentor designers, motion artists, editors, and writers
- →Identify and define OpenAI’s visual language and editorial voice for social, ensuring consistency and quality across channels
- →Direct shoots and content capture when needed—lightweight to high-end
- →Prototype ideas rapidly (lo-fi and hi-fi) using AI tools, Figma, motion tools, and in-app editing
- →Monitor social trends, formats, and platform behaviors, and translate them into relevant creative opportunities for the brand
- →Collaborate with external partners, creators, and agencies when needed
- →Understand product deeply—becoming fluent in model capabilities and user behaviors to craft content that’s not just trendy, but genuinely helpful and educational
- →Set a high craft bar for everything we ship
Requirements
- ✓Have 8+ years experience in social creative, content creation, or creative direction at a top brand, in-house creative team, or creative agency
- ✓Have a portfolio that demonstrates social-first thinking, storytelling craft, and a strong aesthetic point of view
- ✓Have deep fluency across major platforms—knowing what works, why it works, and how to evolve it
- ✓Have the ability to move fast: take a spark of an idea and turn it into something tangible within hours or days
- ✓Have strong writing and visual communication skills (storytelling, scripting, framing, copy)
- ✓Have experience directing talent, creators, or small editorial or production crews
- ✓Have the ability to brief and manage motion designers, editors, and designers
- ✓Are comfortable working with technical or complex concepts—and making them simple and compelling
- ✓Have High EQ: excellent collaborator, low-ego, thrives in ambiguous environments
- ✓Are excited about using AI tools as an extension of your creative process
- ✓Have experience on product, tech, or culture-driving brands
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