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ExecutiveFull-timeRustAWSAI
Salary Range
$190,400 - $257,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Head of Demand Generation to build and lead OpenAI’s enterprise demand generation function. This role will own the pipeline journey from lead through early-stage qualified opportunities, with a primary focus on enterprise buyers including IT leaders, administrators, executives, and Heads of AI.
Key Responsibilities
- →Build and lead OpenAI’s enterprise demand generation strategy with accountability for lead growth and conversion to early-stage qualified opportunities.
- →Own and improve the enterprise marketing-to-sales funnel, including qualification, scoring, routing, handoffs, and shared SLAs with Sales.
- →Identify and scale the highest-leverage demand channels, programs, and campaign types to drive qualified enterprise pipeline.
- →Develop segmentation and targeting approaches for priority enterprise buyer personas, with emphasis on IT, admins, executives, and AI decision-makers.
- →Partner closely with Enterprise Marketing on lifecycle, web, events, and other channels to ensure integrated execution across the buyer journey.
- →Hire, develop, and lead a high-performing demand generation team while remaining close enough to the work to set strategy, diagnose issues, and drive execution.
Requirements
- ✓15+ years of experience in demand generation, revenue marketing, or growth marketing in B2B technology, with significant experience supporting enterprise sales motions.
- ✓A track record of building or scaling demand generation programs that drive measurable pipeline outcomes, not just lead volume.
- ✓A strong command of enterprise demand channels and program design, along with the judgment to know where to place bets and where to simplify.
- ✓Comfort navigating complex buying groups and creating programs for multiple enterprise personas, including technical and executive stakeholders.
- ✓The ability to move fluidly between strategy and execution, with excitement for building a new team while personally driving early momentum.
- ✓Strong cross-functional instincts and the ability to drive alignment across marketing, sales, and operations in a fast-moving environment.
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