B2B Social Media Manager at Oura

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. As Oura continues to expand across healthcare, commercial partnerships, and new markets, there is a growing opportunity to use social as a channel for credibility, education, and growth. We are seeking a B2B Social Media Manager to build and scale Oura’s presence across LinkedIn and other key platforms, turning internal expertise into external influence. This role will focus on developing employee advocacy, elevating executive and scientific voices, and supporting commercial initiatives through strategic social activation. This is a builder role. You will create the systems, workflows, and content approach that enable Oura’s clinical, scientific, and commercial teams to show up consistently and effectively—while ensuring efforts ladder to broader business goals over time. You will partner closely with Commercial, Science, Marketing, and Creative teams, as well as the Director of Social & Influencer, to ensure alignment between consumer and commercial storytelling. What You Will Do: Build Oura’s Commercial & Thought Leadership Presence Establish social as a credible and consistent voice across healthcare, science, and commercial conversations. • Define and execute Oura’s LinkedIn and thought leadership strategy across commercial, clinical, and scientific narratives • Identify key storylines, perspectives, and insights that position Oura as a leader in health, longevity, and human performance • Translate complex topics into accessible, engaging content that resonates with both consumer and professional audiences • Ensure consistency in voice and quality while allowing for authentic expression from individual contributors Develop and Scale an Employee Advocacy System Turn internal expertise into a scalable distribution engine. • Build and operationalize Oura’s employee advocacy program across executives, scientists, and commercial leaders • Create frameworks, templates, and workflows that enable consistent, high-quality posting across individuals • Partner with stakeholders to identify priority voices and support them in developing their presence • Explore tools and AI-enabled workflows to streamline content creation and participation at scale • Track participation, engagement, and content performance to continuously refine the program Support Commercial Growth Through Social Activation Align social efforts with commercial priorities and partnership opportunities. • Partner with Commercial and Partnerships teams to support key verticals and initiatives through social storytelling • Develop structured approaches to manage and prioritize inbound partner requests • Ensure commercial content is strategic, consistent, and aligned with broader brand and business goals • Begin establishing pathways between social engagement and commercial outcomes, laying the groundwork for future lead generation Create a Cohesive Commercial Content System Move from ad hoc requests to a scalable, repeatable model. • Design and implement a content system that supports ongoing thought leadership, campaign amplification, and partner needs • Balance planned content with responsive opportunities, ensuring the team can move quickly without losing focus • Partner with Creative to develop formats and templates that elevate quality while enabling scale • Ensure alignment with broader social strategy, connecting commercial and consumer narratives where relevant Collaborate Across Teams to Drive Alignment and Impact Act as a connector between internal teams and external presence. • Partner closely with the Director of Social Media & Influencers to align commercial and consumer strategies • Work cross-functionally with Commercial, Science, Creative, and Marketing teams to ensure clarity and consistency • Provide guidance to internal stakeholders on best practices for social participation and thought leadership • Bring insights back into the organization, helping inform broader strategy and storytelling This is a remote US role. Requirements: We would love to consider you for this role if you have: • 5–8 years of experience in social media, content strategy, or thought leadership, ideally within a consumer, healthcare, or technology company • Experience working with executives, subject matter experts, or commercial teams to develop external-facing content • Strong writing and storytelling skills, with the ability to translate complex topics into clear, engaging narratives • Experience building or scaling programs, systems, or workflows (employee advocacy experience is a strong plus) • Understanding of LinkedIn and other platforms as channels for influence, credibility, and professional engagement • Ability to balance strategic thinking with hands-on execution in a fast-moving environment • Strong cross-functional collaboration skills and comfort working with diverse stakeholders • Familiarity with AI tools or interest in leveraging them to scale content creation is a plus Benefits At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health. What we offer: • Competitive salary • Health, dental, vision insurance, and mental health resources • An Oura Ring • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off *prorated • Paid sick leave Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future. • Region 1 $119,000 - $140,000 • Region 2 $106,250 - $125,000 • Region 3 $99,450 - $117,000 A recruiter can determine your Region based on your US location. We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI). Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics. We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Disclaimer: Beware of fake job offers! We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note: • Our jobs are listed only on the ŌURA Careers page and trusted job boards. • We will never ask for personal information like ID or payment for equipment upfront. • Official offers are sent through Docusign after a verbal offer, not via text or email. Stay cautious and protect your personal details. To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.