Director of Growth Marketing at Par%20technology

Par%20technology

Remote United States·2h ago

DirectorFull-timeAWSGit

Salary Range

$136,000 - $184,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

The Director of Growth Marketing is a strategic and hands-on leader responsible for building and optimizing programs that accelerate pipeline creation, improve conversion rates, and drive measurable revenue impact at PAR Technology Corporation. This role blends high-level strategy with active execution to ensure marketing initiatives directly support company growth goals.

Key Responsibilities

→Develop and execute the growth marketing strategy across PAR Technology’s restaurant-focused product portfolio
→Lead the planning and execution of demand generation programs across digital, paid media, ABM, events, and content
→Own lifecycle marketing programs that support enterprise onboarding, franchisee adoption, and cross-sell opportunities
→Oversee digital marketing programs including SEO, SEM, paid social, website optimization, and e-commerce funnels
→Implement a performance framework that ties marketing activities to pipeline, revenue, and ROI
→Lead and mentor a team of growth marketers and collaborate closely with SDR leadership

Requirements

✓8–10+ years of B2B SaaS or technology marketing experience with a proven track record of driving measurable revenue impact
✓Expertise in demand generation, digital marketing, ABM, SEO/SEM, lifecycle marketing, and marketing attribution
✓Strong command of marketing automation, CRM, and digital platforms (Marketo/Pardot, Google Ads, paid social, ABM tools, SFDC, Gong)
✓Skilled in data-driven decision-making, funnel optimization, and performance reporting
✓Demonstrated ability to collaborate cross-functionally and influence without authority
✓Strong people leadership skills with experience managing high-performing teams
✓Proven ability to support Sales in meeting or exceeding pipeline and revenue goals
✓Experience with budget management, GTM planning, and pipeline forecasting