Head of Performance Marketing (UK remote) at parcelvision

About Parcelhero Group Parcelhero Group, founded in 2003, is a leading UK parcel delivery price comparison site, attracting over 5 million visitors annually. As a dynamic and forward-thinking technology company with over 130 remote employees worldwide, we are on a strong growth trajectory. Driven by our commitment to innovative solutions and exceptional customer care, we offer excellent career growth opportunities, particularly as we continue to expand rapidly. We are now launching our new product, Parcelhero Pro, for DTC e-commerce merchants across the UK and the USA. This cutting-edge platform will empower retailers to streamline their shipping and fulfilment operations. Our remote-first culture is collaborative and innovative, where every voice is heard, and we encourage initiative, adaptability, and ownership. If you're a dynamic and ambitious individual seeking a forward-thinking team, Parcelhero is the ideal fit. Our Core Values: Committed to Quality | Create Amazing Experiences | Putting People First | Welcome Feedback | Inform, Educate, Innovate | Work Hard, Play Hard About the Role • Parcelhero is at an inflection point. We are moving from a single-channel PPC operation to a full multi-channel performance marketing engine, and we need a senior leader to own that transformation. • This is a hands-on Head of Performance Marketing role with strategic ownership of over £5 million + in annual paid media spend. You will architect and execute Parcelhero’s paid performance strategy across Google, Meta, TikTok, LinkedIn, and beyond, including the launch of retargeting programmes across social channels as a near-term priority. You will operate at the intersection of data, creative, and commercial outcomes. • This is not a management-layer role. You will be expected to be deeply hands-on, in the platforms, in the data, in the creative feedback loops, while simultaneously setting the strategic direction and building the team’s capability over time. What You Will Own Paid Performance Strategy • Multi-channel architecture: Design and own the full paid media strategy across Google (Search, PMAX, Display, YouTube), Microsoft Ads, Meta, TikTok, LinkedIn, and emerging channels. Drive the transition from a Google-centric operation to a true multi-channel performance engine. • Retargeting buildout: Lead the launch and optimisation of retargeting programmes across Meta, TikTok, and LinkedIn, including audience architecture, funnel segmentation, and creative strategy. • Budget stewardship: Own allocation and optimisation of £5M+ in annual paid media spend. Make and defend investment decisions with rigour, balancing short-term ROAS with longer-term customer acquisition economics. • B2B and B2C duality: Manage distinct performance strategies for both Parcelhero’s consumer price comparison platform and ParcelHero Pro (B2B SaaS), with appropriate audience, funnel, and creative approaches for each. Analytics and Measurement • GA4 ownership: Be the internal authority on GA4, event architecture, attribution modelling, conversion tracking, and reporting integrity. Ensure the measurement infrastructure supports confident decision-making at scale. • Data-driven optimisation: Build and maintain performance dashboards (GA4, Power BI, Looker) that give the business clear visibility into paid channel contribution, CAC, LTV, and ROAS by segment. • Experimentation: Run a structured A/B and multivariate testing programme across creatives, landing pages, audiences, and bidding strategies. Document learnings and embed them into the team’s operating rhythm. • Creative and Channel Leadership • Creative feedback: Partner with the creative team to brief, review, and iterate on ad creative across all channels. You understand what performs, and can articulate why with data to back it. • Landing page optimisation: Collaborate with product and design on conversion rate optimisation, ensuring paid traffic lands on experiences that convert. • Vendor management: Manage external partners, platforms, and tools with commercial rigour. Hold vendors accountable to performance standards. Cross-Functional Leadership • Revenue alignment: Work closely with Sales, Customer Success, and RevOps to align paid acquisition with pipeline quality, onboarding conversion, and revenue outcomes, not just top-of-funnel volume. • AI-powered ways of working: Champion the use of AI tools across campaign management, creative iteration, reporting, and workflow optimisation. This is not optional; we expect this person to operate meaningfully faster and smarter because of AI. What We’re Looking For Essential • 7+ years in performance marketing, with at least 3 years operating at a senior or head-of-level managing significant paid budgets (£3M+ preferred). • Proven multi-channel expertise across Google Ads (Search, PMAX, Display, YouTube), Meta Ads, TikTok Ads, and LinkedIn Ads, running campaigns, not just reporting on them. • Deep GA4 proficiency: event tracking, attribution, audience building, and reporting. You have owned a GA4 implementation, not just used the interface. • Experience launching and scaling retargeting programmes across social platforms, including audience strategy and creative sequencing. • Strong commercial acumen: you can connect paid media activity to revenue outcomes and articulate the business case for channel investment decisions. • Demonstrated use of AI tools (Claude, ChatGPT, Gemini, or equivalent) as a genuine accelerant in your day-to-day work, not a novelty. • Excellent analytical skills: comfortable with data tools (Power BI, Looker, Google Sheets) and able to turn numbers into clear decisions. • Based in the UK. This role is fully remote. Desirable • Experience in e-commerce, logistics, or SaaS: particularly with B2B and B2C audiences within the same business. • Familiarity with price comparison or marketplace platforms. • Experience with CTV/OTT advertising, Reddit Ads, or programmatic display. • Exposure to HubSpot or Salesforce as the CRM underpinning attribution and lead quality feedback loops. • Experience operating in a remote-first, scale-up environment where you have built function-level capability, not just managed it. Work at Parcelhero: Perks That Pack a Punch! Work Location: Fully remote, must be located in the UK. Office hours are 9 am to 5:30 pm, GMT. Annual Leave: You'll receive a generous holiday entitlement, giving you the time you need to rest and recharge. You also receive your birthday off. Bank Holidays: Enjoy paid leave on all UK bank holidays as standard. Sick Pay: We offer a company sick pay scheme that aligns with the statutory minimum to support you when you're unwell. Merit Reviews: Get rewarded for your hard work and dedication with regular performance and salary reviews. Inclusive Culture: Be yourself and thrive in our casual and upbeat environment.   Parcelhero is an equal-opportunity employer. We value diversity and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.