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LeadFull-timeRustMachine LearningAINLP
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Lead Customer Marketing at Parloa to turn customer success into a strategic growth lever. This role will own and scale our global customer advocacy and engagement strategy, building a structured reference engine and making customer engagement a measurable driver of expansion pipeline and Net Revenue Retention.
Key Responsibilities
- →Build and scale a structured global customer advocacy and reference program that accelerates enterprise sales cycles and strengthens trust in complex deals.
- →Own customer storytelling across all key touchpoints, ensuring enterprise-grade proof is embedded into website, campaigns, PR, sales enablement, and major GTM moments.
- →Lead customer engagement at WAVE (Parloa’s flagship customer conference) including agenda co-creation, sourcing and preparing customer speakers, and turning event participation into measurable expansion pipeline.
- →Partner closely with Sales and Customer Engagement to activate top-tier customers for references, executive relationship building, speaking engagements, and peer exchange.
- →Establish scalable processes, Salesforce tracking, and clear revenue impact measurement for advocacy, engagement, and expansion influence.
Requirements
- ✓6–10+ years of B2B SaaS marketing experience, with significant ownership of customer marketing, advocacy, or lifecycle programs.
- ✓Proven track record of building reference engines and activating enterprise customers in sales cycles and strategic engagements.
- ✓Experience influencing retention, upsell, or expansion revenue in enterprise environments.
- ✓Strong executive presence with the ability to engage, influence, and build trust with senior customer stakeholders.
- ✓Commercial mindset with the ability to connect customer engagement initiatives to measurable revenue outcomes.
- ✓Comfort operating in a fast-scaling environment where strategy and structure must be built simultaneously.
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