Senior Director, Paid Media at Patreon

Patreon is a media and community platform where over 300,000 creators give their biggest fans access to exclusive work and experiences. We offer creators a variety of ways to engage with their fans and build a lasting business including: paid memberships, free memberships, community chats, live video, and selling to fans directly with one-time purchases. Ultimately our goal is simple: fund the creative class. And we're leaders in that space, with: - $10 billion+ generated by creators since Patreon's inception - 100 million+ free memberships for fans who may not be ready to pay just yet, and - 25 million+ paid memberships on Patreon today. We're continuing to invest heavily in building the best creator platform with the best team in the creator economy and are looking for a Senior Director, Paid Media to support our mission. This role is based in New York or San Francisco and open to those who are able to be in-office 2 days per week on a hybrid work model. About the Team The Marketing team at Patreon operates as both a traditional marketing organization and an internal creative agency. We lead the development and expression of the Patreon brand—driving awareness, affinity, and growth among creators and fans. Our work spans brand strategy, creator marketing, creative direction, video production, social media, events, and public relations. Together, we craft campaigns and experiences that celebrate creativity, highlight the power of direct fan support, and showcase the diverse voices that make Patreon unique. With a blend of strategic thinking and hands-on execution, the team shapes how the world sees Patreon and how creators connect with their communities. About the Role Patreon’s mission is to fund the creative class. As we expand how we help creators grow, we’re seeking a Senior Director, Paid Media to develop Patreon’s performance marketing strategy and build an in-house paid media capability that can ultimately support creators directly. This role is both strategic and hands-on: you’ll shape how Patreon invests in paid channels to drive growth, while also designing a new offering that helps creators access paid media in a way that is effective, ethical, and creator-first. You’ll work cross-functionally with Product Marketing, Brand, Product, Engineering, Legal, and Trust & Safety to ensure our approach builds trust with fans, grows creator audiences, and improves creator revenue. About You WHAT WE’RE LOOKING FOR - 8+ years of experience in performance marketing, paid media strategy, or media buying, ideally in a tech, platform, or creator-economy context. - Proven track record of developing paid media strategies that drive measurable growth. - Hands-on experience with planning, buying, and optimizing campaigns across key digital channels. - Strong understanding of attribution models, incrementality testing, and growth measurement frameworks. - Ability to build new capabilities from the ground up, balancing strategic vision with tactical execution. - Excellent collaboration skills, with experience partnering across Marketing, Product, Legal, and Trust/Safety functions. - Deep empathy for creators and passion for building trust-driven growth programs. NICE TO HAVE - Experience designing media programs or services that support third-party partners (e.g. creators, small businesses, or customers). - Knowledge of privacy regulations (GDPR, CCPA) and brand safety best practices in paid advertising. - Familiarity with influencer marketing, fan acquisition funnels, and creator monetization models. About Patreon Patreon powers creators to do what they love and get paid by the people who love what they do. Our team is passionate about making this mission and our core values come to life every day in our work. Through this work, our Patronauts: - Put Creators First | They’re the reason we’re here. When creators win, we win. - Build with Craft | We sign our name to every deliverable, just like the creators we serve. - Make it Happen | We don’t quit. We learn and deliver. - Win Together | We grow as individuals. We win as a team. We hire talented and passionate people from different backgrounds because workplace diversity and inclusion is critical to our ability to serve creators worldwide. If you’re excited about a role but your past experience doesn’t match with every bullet point outlined above, we strongly encourage you to apply anyway. If you’re a creator at heart, are energized by our mission, and share our company values, we’d love to hear from you. Patreon is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. If you need a reasonable accommodation during the interview process, please let us know via email at accommodations@patreon. Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, flexible time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching. Patreon operates under a hybrid work model, where employees based in office locations are expected to come into the office two days per week, excluding sick time and paid leave. The goal of this policy is to be intentional about the in-person time we spend together to strengthen the feeling of community at Patreon. Candidates hired into remote-eligible roles are not expected to meet the same requirements. At Patreon, we believe in fair and transparent pay. In compliance with New York and California pay transparency laws, we are sharing the expected salary range for this role. The posted salary range is dependent on the location and the level. This range may encompass multiple levels within the role’s job family. The final offer will be based on candidate’s experience, skills, competencies, and geographic location, aligning with the appropriate job level within Patreon’s leveling framework. For remote employees located outside CA and NY, salary may vary based on location and local market conditions. Patreon reserves the right to modify or update compensation and benefits at any time.